Sr. Manager, Integrated Marketing

Position Overview: We are seeking a dynamic and experienced Senior Manager of Integrated Marketing to join our team. The ideal candidate will be a strategic thinker with a proven track record in developing and implementing comprehensive integrated marketing campaigns. As a key member of our marketing leadership team, the Senior Manager will play a pivotal role in driving brand awareness, store traffic, customer engagement, and ultimately, revenue growth.

Responsibilities:

• Strategy Development:

• Develop and execute integrated marketing strategies aligned with overall business objectives.

• Collaborate with cross-functional teams to ensure marketing initiatives are integrated seamlessly across various channels.

• Campaign Management:

• Lead end-to-end planning, execution, and optimization of integrated marketing campaigns, including traditional and digital channels.

• Utilize data-driven insights to enhance campaign performance and ROI.

• Develop testing plans, analyze results, and make recommendations to maximize acquisition and lifetime value.

• Brand Positioning:

• Oversee the development and maintenance of a consistent and compelling brand message across all marketing channels.

• Ensure brand guidelines are adhered to in all marketing materials.

• Cross-Channel Integration:

• Foster collaboration between traditional and digital marketing teams to create cohesive and synchronized campaigns.

• Implement omnichannel strategies to maximize customer touchpoints.

• Performance Analysis:

• Conduct thorough analysis of marketing campaign performance and provide actionable insights for continuous improvement.

• Implement key performance indicators (KPIs) to measure and report on the success of integrated marketing efforts.

• Team Leadership:

• Mentor and lead a team of marketing professionals, fostering a collaborative and innovative work environment.

• Encourage professional development and skill enhancement within the team.