Sr. Manager, Growth Marketing

Who We Are:

HelioCampus was founded with the purpose of helping higher ed leaders navigate today's growing pressures. As one of EdTech's most steadily growing companies, our roots in higher ed ground us in the critical nature of this work.

What We Do:

We help higher ed leaders navigate today's high stakes with data and Institutional Performance Management practices. We help our partners chart a path to sustainability by borrowing practices from the most successful businesses.

How We Do It:

We help our clients succeed by approaching our work with the "we're on it" attitude that they have come to know and expect from our team. We're data geeks to our core, committed to simplifying the toughest challenges and operating with transparency. Our most successful team members are change agents who love a challenge.

How You'll Help:

We are seeking a Senior Manager, Growth Marketing to help HelioCampus build multichannel campaigns that drive qualified leads and pipeline. You'll play a hands-on role in determining the channels and offers that help our personas understand who we are and what we do in support of our revenue targets. You'll work closely with the Senior Director, Demand Gen, to innovate and iterate on themes, channels, and technology to adopt best practices and elevate our marketing engine.

What You Will Do:

• Set channel strategy and plan campaigns to meet qualified lead and revenue goals.

• Manage paid media engagements with outlets, including email, webinars, and other advertising opportunities

• Partner with Product Marketing, Content Marketing, and Events to ensure all content, webinars, and tradeshows drive engagement, amplify key messaging across owned and paid channels, and continue to grow inbound via SEO content.

• Create landing pages, follow SEO best practices, and run a/b tests to improve our website's conversion rate.

• Work with Marketing Ops to prepare metrics, monitor, and report success of campaigns to internal stakeholders and push forward next steps or optimizations at a rigorous pace

• Support the overall GTM function to illustrate the value of HelioCampus to prospects and customers to improve conversion rates from MQL to opportunity

You Will Be a Good Fit For This Role If You Have:

• Bachelor degree preferred; or an equivalent combination of education and experience relative to marketing

• 4-5 years of growth marketing or demand generation experience, B2B SaaS or edtech environment preferred

• Strong time management and collaboration skills

• Proficiency in at least one area of growth marketing, with working knowledge in all areas, including: Email Marketing, Paid, ABM, SEO, SEM, Web Optimization

• Experience with content distribution strategies to drive leads and conversions

• Proficiency in full-stack of marketing tools, Salesforce/Hubspot (MAP + CMS) experience preferred

• Strong probing and reasoning skills to make relevant recommendations

• Exceptional written and verbal communication skills

• Exceptional project management skills

• Experimentation mindset

• Ability to travel up to 10% of the time

Location:

HelioCampus has three locations, Bethesda, MD, Chapel Hill, NC, and Philadelphia, PA. This specific role is primarily remote, with occasional travel to an office or client site

Compensation and Benefits:

HelioCampus offers employees a competitive salary along with paid time off, healthcare, vision, dental, 401(k) w/ company match, remote work flexibility, and a fun, collaborative work environment.

What We Believe:

HelioCampus is an equal opportunity employer all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.