Sr. Manager, Economist, Advertising Measurement And Optimization

Amazon.Com, Inc. Seattle , WA 98113

Posted 3 months ago

Amazon Cross-Channel Measurement and Optimization team is looking for a Senior Manager of Economics to join our team to lead the development of causal inference methods for marketing measurement and optimization. You will have access to a unique cross-channel data assets spanning multiple countries. You will lead the efforts to generate analytic insights and help Amazon build and maintain leadership position in the cross-channel marketing measurement and optimization space.

What you will own: You will develop and own the long term analytic strategy to measure advertising dollars spent by Amazon across the globe. You will lead the evolution of econometric models, marketing mix models and attribution systems built to assess the performance of marketing across various media channels and consumer touchpoints for different Amazon businesses including Prime, Devices, Video and Retail.

What you will influence: You will provide structure around complex marketing decision problems and influence decisions on marketing budgets allocations. You will share ownership of the long-term vision of the global marketing measurement team and engage with leaders across Amazon to drive this vision. You will also influence researchers working on statistical inference problems across Amazon.

We are looking for someone with proven expertise in causal inference, strong skills in applied econometric methods, econometric programming or machine learning along with an interest in applying sound scientific methodologies and best practices to e-commerce, marketing, consumer behavior analytics, etc.

You should have high attention to detail, be able to deal with ambiguity, move fast but without compromising analytical rigor, be aware of your limits but are constantly learning and pushing these, and are interested in generating high business impact by solving hard technical problems and the econometrics and machine learning space.

Specific responsibilities include:

  • Develop long-term analytical strategy and drive implementation.

  • Lead the development of econometric models to retrospectively measure the financial impact of cross-channel advertising spend.

  • Set and maintain a high bar for the writing and publishing industry and scientific articles.

  • Partner with machine learning (ML) teams across the organization to provide the structure for econometric model development and validation to support AI driven approaches for measuring and optimizing marketing spend.

  • Work closely with business units to formulate measurement problems and solutions and drive systematic model-driven decision-making on a day to day basis.

  • Contribute to growing the data science team and mentor team members for career growth.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Product Manager Technical

Amazon Lab126

Posted 5 days ago

VIEW JOBS 11/7/2018 12:00:00 AM 2019-02-05T00:00 Job DescriptionAmazon is looking for a Senior Product Manager Technical to join an exciting new project team working to build a completely new best in class consumer product. We are an innovative, cross-platform, customer-obsessed team, working on big-bets in an innovative environment. Our organization rewards intellectual curiosity while maintaining the direct to market product focus. Our mission is to invent and simplify large-scale solutions and bring the future to Amazon customers. As a Senior Product Manager Technical, you will participate in developing the strategy and vision for the product, and you will define and build the roadmap and feature set. This role is inherently cross-functional – you will work closely with other product managers, engineering, design, operations, marketing, business development, and executive teams to bring products and features to market, as well as, scale the business. Successful candidates will be strong, self-driven leaders who can develop amazing customer experience at scale, communicate clearly and with data, prioritize effectively, and have a consistent track record of delivery. You will: * Lead the development of creative, high-quality product roadmaps based on product strategy and vision * Assume end-to-end responsibility for the strategic value, usability, and performance of our digital products * Manage prioritization and trade-offs among customer experience, scope, time to market * Work closely with frontend/backend engineering teams, design, and stakeholders in an agile environment to deliver products to market * Proactively identify and resolve strategic issues to help the team meet strategic, financial, and technical goals * Must have a holistic focus with an eye on the details * Manage product planning and development through day to day collaboration and decision making with a cross-functional team including architects, engineers, designers and business or subject matter representatives * Participate in daily standup * Develop detailed, crisp user stories with acceptance criteria based on customer needs/experience and business requirements that can be used to create product specifications and architecture * Review wireframes and visuals and provides direction * Work with UX Research to design usability studies to inform product requirements and influence product design and experience * Define and analyzes metrics that measure and benchmark product success * Create data flows and functional and technical specifications as needed; Identify dependencies and constraints * Maintain and groom product backlog and lead regular prioritization with business stakeholders and leadership coordinating/prioritizing conflicting requirements * Manage bug backlog, determines priority of bugs and which releases they are assigned to * Perform validation of feature against customer and business goals and acceptance criteria * Drive and manage feature request intake process * Drive product launches including working with public relations/marketing team, executives, and other team members * Play active role in optimization and process improvements between product, design, and engineering teams * Stay abreast of new technology capabilities and leverage knowledge in contributing to product solutions. Recommend and plan innovative products and features * Lead without authority by building relationships * Lead effective, productive meetings, facilitate complex discussions and drive for clarity * Balance multiple priorities and meet deadlines/milestones Come help us build this service from the ground up; this is an opportunity to be part of a 'greenfield' effort and build truly innovative solutions for customers. Join a start-up team that is driven to serve customers, is smart, hardworking, and fun.Basic Qualifications * BA or BS degree * 5+ years experience as a technical product manager for v1 customer facing digital products that solve problems for the end user. * 5+ years experience managing a large scale digital product from vision to launch and further iterations through every stage of the software development lifecycle * 3+ years in building applications in web and/or mobile * Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions and recommendations and to drive actions * Experience in scaling new businesses * Experience working in an agile environment Preferred Qualifications * Meets/exceeds Amazon's leadership principles requirements for this role * Meets/exceeds Amazon's functional/technical depth and complexity for this role * Bachelor's degree in Computer Science * Ability to identify, own, and resolve issues; creative approach to problem-solving with the ability to focus on details while maintaining the "big picture" view * Experience communicating with technical and non-technical stakeholders across multiple business units * Passion for transformative user experiences * Experience delivering customer software products and services in a high growth environment * Demonstrated ability to understand and discuss technical concepts, manage tradeoffs * Proven track record of taking ownership and successfully delivering results in a fast-paced, dynamic environment * Strong verbal and written communication skills with demonstrated experience engaging and influencing stakeholders and executives; Strong listening skills * High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously * Ability to think strategically and execute methodically Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. Amazon Lab126 Seattle WA

Sr. Manager, Economist, Advertising Measurement And Optimization

Amazon.Com, Inc.