Sr. Manager, Digital Demand Generation

Botify New York , NY 10001

Posted 7 months ago

There are approximately 80,000 queries done everysecond on search engines. But more than 50% of pages on enterprise websites are not showing up at all in organic search results.

Thats a ton of missed opportunity!

Enter Botify.

We are building the new standard in enterprise search marketing.

Our unified, data-driven, and user-friendly platform provides companies with the insights they need to impact every stage of the search process from the underlying technical requirements to content optimization, ranking, and real keywords.

Botify is used by 500+ leading global companies across industries including e-travel (Expedia, Luxury Retreats, Odigeo), e-commerce (Jet.com, Macys, Farfetch, Zalando), media (Axel Springer, Cond Nast, Refinery29), marketplace (eBay, RetailMeNot, Monster), and digital agencies (Merkle, iProspect, GroupM).

We are a fast-growing, VC-backed, SaaS company with $27M in funding and offices in New York, Seattle, Paris, and London.

In late 2018, we raised a Series B round of $20MM and we need more help on our Marketing team!

Botify offers a fun, fast paced learning environment with a great culture. We look for people who are curious, team-spirited, ambitious and who want to grow with us.

Are you a performance-driven marketer who is obsessed with data? Do you have experience planning and leading inbound marketing strategies and a track record for meeting/exceeding performance targets?

Reporting to, and working closely with, the Director of Revenue Marketing, you will build and execute the global demand generation strategy working alongside sales, product marketing, and field marketing.

You will:

  • Develop and execute a digital demand marketing strategy that generates a consistent flow of marketing qualified leads based on pipeline requirements and leveraging a variety of lead gen initiatives and campaigns
  • Utilize a variety of channels in the digital marketing mix, including: email, webinars, advertising, and other programs focused on lead generation and building the sales pipeline
  • Run the development of effective digital ABM (Account Based Marketing) campaigns based on account segmentation strategies and collaboration with field marketing in North America and UK/Europe
  • Develop and align digital campaigns to the customer journey based on segment, stages, and buyer personas.
  • Continually optimize each stage of the demand funnel and pipeline to increase conversions
  • Develop and manage demand gen marketing program budgets and deliver effective ROI
  • Work closely with the marketing operations and analytics team to ensure clean lead processes, maintain data hygiene, drive closed-loop attribution, implement advanced account scoring methodologies, and continuously A/B test and optimize across paid media channels to drive website traffic, engagement, and conversions

Requirements

Your profile:

  • You possess 5-7 years' experience in lead gen, growth marketing, acquisition or performance marketing or account-based marketing campaigns, preferably with a SaaS/marketing technology company
  • You have a Bachelors Degree or better in Marketing, Communications, Business, or a similar related field
  • You take an analytical and data-driven approach to program measurement and optimization
  • You are organized and self-motivated, with exceptional attention to detail
  • You possess excellent communication skills, including strong writing and presentation skills
  • You have the flexibility to quickly adapt to evolving business needs

Benefits

Why Botify?

Our team is customer-centric, innovative, collaborative and ambitious.

By joining Botify you will become part of a driven, diverse group of top talent. Our people are passionate about the business we are building and enthusiastic about the role they play in it.

With Botify, you will have the opportunity to directly impact company performance and be a part of a dynamic, exciting startup environment.

As a Botify-er, you will benefit from numerous perks including a great work environment, competitive salary, flexible vacation policy, and global career advancement opportunities.

If youre the right person for the position, or you want to hear more about opportunities to work at Botify, send us your resume, work samples, or anything that can help us understand your skills, and let us know why you should join our growing team.

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