Senior Manager, Content Marketing
At Allegro MicroSystems, we're passionate about developing intelligent solutions that move the world toward a safer and more sustainable future while giving our customers a competitive edge. With more than 50 years of experience developing advanced semiconductor technology and application-specific algorithms, Allegro is a global leader in power and sensing solutions for motion control and energy-efficient systems. Through our innovations, we are helping our customers make breakthrough advancements in areas like advanced mobility, green energy, and factory automation.
Allegro is seeking to add a Senior Manager of Content Marketing to our Corporate Marketing Communications team.
As our Senior Manager of Content Marketing, you'll lead Allegro's global content strategy and elevate Allegro MicroSystems' reputation as a market leader in power and sensing semiconductors and solutions. In this visible role, you'll have individual contributor responsibilities while managing a small team. Using your strong writing, editing, and storytelling skills, you will lead the development of business-critical customer facing messaging, content and campaign strategies globally. You'll work closely with the business units, the Director of Corporate Marketing, and the Marcom team to effectively promote Allegro's latest technologies and products. The successful candidate is a seasoned marketer who is passionate about developing and delivering effective communication strategies and meaningful content to our target audiences to drive business results.
Content: Drive Allegro's content marketing strategy for specific product categories and market segments aligned with business objectives. Manage content calendar, coach technical content creators and edit content from technical subject matter experts. Participate in product launches to build product messaging and develop content for product collateral.
Marcom: Manage day to day development and coordination of marketing project plans with cross functional internal teams, external teams, and vendors. Drive content and messaging for social platforms, video development and blog posts. Oversee the process for producing images, videos, collateral, etc. in support of key product and technology launches.
Storytelling: Develop clear, compelling, and impactful messaging based on value propositions, and ensure message alignment between product line, business unit, and corporate communication campaigns. Understand market segmentation and targeting as part of a customer engagement and lead generation strategy.
Analysis: Optimize messaging and marketing strategy based on campaign and promotion results. Ensure tracking mechanisms are in place for reporting purposes.
Collaboration: Foster strong engagement and healthy cooperative partnerships with internal stakeholders, including product line, digital marketing, sales, and business leaders, to understand relevant technology trends and customer needs.
Experience & Skills
8+ years of relevant work experience
Minimum of 2 years of people management experience
Excellent storytelling skills, demonstrated in written and multimedia content
High attention to detail and ability to work under tight deadlines
Able to enforce brand voice and writing guidelines
Demonstrated ability to develop and maintain content calendars
Ability to understand and clearly communicate the company's strategy and technology
Demonstrated ability to work collaboratively with people at all levels of the company and influence without authority
Strong analytical skills and the ability to prioritize projects based on ROI and business impact
Excellent project management and time-management skills to simultaneously drive on-time execution of multiple projects
Solid knowledge of Microsoft Office suite of tools & Content Management Systems
Proactive, team-oriented approach
Allegro Microsystems, Inc.