T-Mobile is the nation's Un-carrier and the fastest growing US wireless company, thanks to an unconventional philosophy built on listening to customers and breaking from tired industry norms. This company is changing wireless for good and preaching the word to let customers far and wide know that we won't stop!
T-Mobile, once known primarily as a network for urban areas, has evolved rapidly over the past 5+ years. We now have the largest 5G network in the U.S. and cover 99% of Americans with our LTE network. With our recent merger with Sprint, we have the deepest spectrum position - the lifeblood of the wireless industry - of any wireless provider. That means we're now the best wireless option for millions of people who have never had an experience with us including broad swaths of rural America.
That's where the Local PR team comes in! This role - Sr Manager, Communications, Local PR Team Lead - is tasked with bringing the T-Mobile story to life at the local level. You'll manage a team of three seasoned PR professionals that each cover a third of the country. You'll be responsible for setting the strategic direction of the team, managing and leading to results as well as rolling up your sleeves and doing the dirty work - writing, pitching, acting as a spokesperson for print and broadcast, etc - that's needed for a team that is pulled in a million different directions. One team, one dream.
What you'll do in your role.
As a Local PR team, we
Partner with PR SMEs, local marketing and sales, network marketing, government affairs, brand, social, T-Mobile for Business and CSR teams to develop and execute campaigns
Amplify national news announcements at the local level
Act as talking heads on consumer-oriented broadcast and radio hits
Own and manage print and online media relationships
Partner closely with our crisis communications team to respond to localized natural disasters and emergencies
Help inform and support local retail sales leadership
The ideal candidate will be a true PR pro with a wide range of experiences and a track record of successfully lead teams. You'll come to T-Mobile with a thirst to do big things and you'll have bold ideas about how to tell the T-Mobile story in local markets, particularly in rural America. We're not comfortable with the status quo - you'll need to possess the creativity gene and bring innovative approaches to the table. You'll know how to develop smart, tailored media plans (on the fly!), dream up and sell in unique story concepts, develop and manage reporter relationships and solve problems real time. And when we need you, you'll be willing to pinch hit on a wide variety of projects for the team.
The experience you'll bring.
10+ years' with deep PR expertise
Successful track record leading teams
Experience in front of a camera is a huge plus!
Strong communication skills, both verbal and written
In-depth knowledge of what makes news, particularly at the local level
Public affairs experience is a bonus
Ability to partner across the company and with different teams
Attention to detail and commitment to accuracy
Calm under pressure amid tight deadlines
Understanding of consumer technology and wireless industry
Proficient using MS Office suite of products
Bachelor's degree is required
Is motivated to break the mold, an insatiable desire to think and act big
Thrives in a fast-paced culture of change and innovation; you have to be able to think on your feet and pivot on a dime.
Ability to work independently but know when to bring relevant and timely updates to the forefront at the right time.
A roll-up-your-sleeves attitude with a bias towards action; a self-starter who takes initiative rather than waiting for direction; general ass-kicker.
Works well with others whether leading or contributing to a project.
Ensures productivity is maximized and quality is delivered.
Excellent follow-through skills: you do what you say you'll do and dot the i's.
Positive interpersonal and communication skills, critical thinking, upbeat attitude, high integrity, persistence and personal initiative all are required.
Ready and willing to adapt to the possibility of uncertainty, new territory and change every day.