Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Sr. Manager, College And Audience Marketing (11339-417)

Expired Job

Western Governors University Salt Lake City , UT 84101

Posted 4 months ago

The Manager of College and Audience Marketing owns the high-level marketing strategy for their college. This position is responsible for understanding the strategy, plan, and goals for their assigned college(s) and/or strategic audience (military, community college, etc.), and developing a marketing plan that aligns to the overall goals. This position will work closely with the college academic team to understand their challenges and recommend solutions. This position must have a deep understanding of the market and target audience for their assigned college and audiences. This role directly manages a coordinator position, and interfaces closely with roles across academics and marketing. This role is highly strategic and collaborative. Candidates must have extensive marketing experience, understand and embrace emerging media channels, be a good listener and communicator, and be good at managing relationships. Key areas of focus include strategic planning, testing new media channels and managing the media mix, and managing audience targeting at the college level.

Essential Functions and Responsibilities

  • Work with the college/audience leadership team to understand the academic goals and marketing needs of assigned colleges and strategic audiences.

  • Develop the marketing strategy (five year) and operating plan (one year) for assigned college.

  • Develop a monthly media plan for each assigned college/audience with media channels, spend, goals, and metrics for tracking goals.

  • Develop fiscal year budgets by month for each assigned college/audience. Track spending to budget.

  • Develop a creative strategy for each assigned college/audience that aligns to the personas, messaging pillars, goals, and university creative strategy/direction.

  • Work with the creative team on developing creative assets that align to the creative strategy.

  • Work with the media channel teams on building monthly budgets, placements, and goals.

  • Work with the website team on messaging creative.

  • Work with the conversion team on messaging and cadence of conversion tactics.

  • Work closely with enrollment on meeting app, enroll, and start targets, and work on new marketing and conversion tactics to help enrollment meet goals. Work with enrollment on training around new campaigns and program launches.

  • Work with analytics team to develop monthly tracking and reporting documents, attribution tracking, monthly insights, and recommended changes for the following month.

  • Manage new program launches and program updates for assigned college.

  • Manage relationship and projects with research partners for micro personas and other college marketing related research needs.

  • Schedule and manage a monthly reporting and recommendations readout meeting with marketing and leadership teams.

  • Manage college and audience marketing coordinator, ensure they are managing all projects and hitting deadlines in order to execute on strategy and tactics.

  • Mentor and support college and audience marketing coordinator, give them opportunities to learn and grow in their position. Empower them to make decisions related to campaign delivery.

Required Skills

  • Tenacity with follow up and ensuring that deadlines are met.

  • Project management, including task management.

  • Able to manage creative development projects.

  • Track record for effective communication and collaboration with a diverse professional population.

  • Demonstrated professionalism that displays effective judgment and professional integrity that represent the educational standards within higher education.

  • Data driven decision making.

  • Industry experience in the areas of our four colleges helpful.

Required Experience

  • Bachelor's degree in marketing or communications.

  • Experience developing and executing a marketing strategy and cross-channel media plan.

  • Strong background working with cross-departmental or cross-functional teams.

  • Managing marketing and communications projects.

  • Three or more years directly managing employees.

  • Managing marketing strategy and media plans for a product line.

Preferred Qualifications

  • MBA preferred.

  • Post-secondary education experience a plus.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Marketing (11740417)

Western Governors University

Posted 2 months ago

VIEW JOBS 11/16/2018 12:00:00 AM 2019-02-14T00:00 The Digital Marketing Specialist will be responsible for managing paid search campaigns and paid online media (including paid social, video, display and retargeting), optimization of those media activities and reporting out on performance. The Digital Marketing Specialist will consult with the Online Marketing Manager to align with digital marketing plan for their assigned audience, as well as implement tactics against those plans to achieve and surpass WGU's lead generation and market engagement goals. The Digital Marketing Specialist will have at least 2 years of hands-on digital marketing experience with a track record of achieving excellent results in highly competitive markets by leveraging their advanced digital marketing skill sets. Favored candidates will posses a strong understanding of all areas considered digital marketing, primarily for lead generation across major search and social platforms. The chosen candidate will be bright, creative, think through marketing problems thoughtfully, implement solutions methodically, and possess a highly analytical mindset where data is utilized to solve digital marketing problems. Essential Functions and Responsibilities * Paid search management- responsible for creating and managing PPC search campaigns for specific college audiences and degree programs. * Paid social media management- responsible for creating and managing paid social media campaigns for specific college audiences and degree programs. * Ad optimization - responsible for requesting, developing and testing ads. The ads include display and text ads, constantly seeking to find a more optimal ad for conversion. * Conduct bid management analysis and adjustments based on data. * Maintain budget tracking and invoicing. * Developing strategies for cost effective growth and improving conversion. * Assisting in report building, report development, data analysis and reviewing analytics for key opportunities. * Responsible for placing display ads (where required) and optimizing placements via leveraging actionable data. * Requesting creative as well as assisting in ideation of creative concepts and messaging along with the Digital Creative Director and Copy Writers. * Implement and manage retargeting lists and strategies. * Write effective digital advertisements across search and social media that engage audiences and drive conversion in-line with testing outcomes. Required Skills * Strong knowledge and experience in all areas of digital marketing. * A team player that is able to share both their own knowledge as well as what they learn from experimentation within the team environment. * A self-starter that can get the job done without constant supervision. * Must love numbers and analytics, Microsoft Excel and developing reports should be exciting to you. * Must be able to write and proofread for spelling and grammatical errors. * Extremely organized when dealing with a large number of ongoing projects. * Excellent communicator; able to thoughtfully prepare and present reports to other team members, C level and other management. Required Experience * A bachelor's degree is required. * 2+ years digital marketing experience. Western Governors University Salt Lake City UT

Sr. Manager, College And Audience Marketing (11339-417)

Expired Job

Western Governors University