Sr. Manager Analytics, CRM Data & Insights

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.

Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.

What you will be doing

The marketing team at Albertsons companies has a vision to build lasting customer relationships through personalized experiences that make their grocery shopping effortless and rewarding. We are looking for a highly skilled Analytics Manager, to support development of insights and analytics for our CRM and personalization initiatives and help us realize our vision.

We are passionate about serving our customers' needs across their lifecycle and journeys using relevancy, personalization, targeted promotions, and best-in-class customer lifecycle and relationship management practices.

We are seeking an 'Analytics Manager', who is passionate about data driven decision making and who will be responsible for analyzing and measuring CRM campaigns and will leverage customer data to derive insights that inform our marketing and product strategies.

The position will be based in Pleasanton, CA

#LI-RC4

Main responsibilities

• Marketing Insights to Activation: Empower marketing team with insights at scale on customer segments that allow us to personalize via CRM channels and build extremely relevant lifecycle marketing:

• Ingest and enable customer dimension sciences around key benefits (i.e. price, inspiration, health etc.) and nuanced customer segmentations to be activated on.

• Help dig deep on various customer segments to allow us to build the most relevant lifecycle journeys. For example, creatively use different data assets (1st party shopping behavior, clickstream data, media consumption, demographic variables) to bring the above to life.

• Democratize customer segmentations for activation across channels

• Analyze large amounts of transaction and customer/shopper data and communicate impactful customer insights, trends and opportunities for marketing team to activate on.

• Transform data and tables into data visualizations that bring to life insights.

• Foster creative thinking around how we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce). Proactively seek out and utilize data to understand customer opportunities - for example understand what impact does personalization have at a customer level? How and should we include personalization in all our communication.

• Test and Learn Design & Measurement: Act as subject matter expert (SME) within the Performance Marketing team on closed loop customer analyses and designing test and learn projects from concept to completion to encourage constant improvement.

• Evaluate trends, patterns and results to determine business impacts of marketing activities on shopper behavior and identify improvement opportunities

• Clearly articulate / tell the narrative of what is working and not.

• Partnership and collaboration: Work closely with our measurement team and broader analytical teams such as customer and market intelligence, data science, loyalty analytics to maximize the impact of our team's work.

• Ensure we build on other teams' work to enhance our marketing sciences and vice versa (ex: build on out of the box personalization tools as well as other methodologies to create nuanced personalized targeting that drives personalization in our channels)

• Partner with CRM lead to drive adoption for customer led activation across various marketing channels

• Contribute to large data-driven projects, collaborating with analytic peers, data science and cross-functional departments to develop and implement improved ways to understand customers and opportunities

• Strategic Partner for all data platforms: Be a strong user and consult on all marketing related data tools

• Be a partner to product and data teams in ensuring our customers are identified well and makes for a sound foundation to activate on

• Leverage stitched data to tell a 360 story on our customers and identify opportunities to activate

• Ensure key learnings on activations flow back to drive data driven business decisions to allow us to optimize activations.

The salary range is $105,900 to $137,580 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Associates in this position are also eligible for a quarterly bonus.

What we are searching for

We believe the successful candidate has these qualifications and experience:

• 7+ years of experience in roles similar to these: data scientist, customer analyst, CRM targeting and analytics.

• 3-5 years of experience in developing complex targeting and tests for targeted marketing

• Experience working in Grocery Retail or CPG industries preferred but not required.

• Comfortable utilizing advanced statistical techniques, and a mix of tools such as SQL, R, Python.

• Data visualization experience with BI tools.

• Familiarity and comfort with test and learn tools and platforms preferred.

• A data scientist with a strong mind for business and someone customer obsessed

• A storyteller who brings data and analytics to life for marketers to activate on.

• Comfortable working with large data sets, stitching and analyzing disparate and complex data (ecommerce, 3rd party data, instore purchase behaviors)

• You are courageous and when necessary are able to challenge and encourage partners to drive customer centric thinking and decision making

• You are enthusiastic about innovating iteratively, comfortable with ambiguity, and can drive your own projects and influence other teams to work with you to drive the analytical workplan

• You can effectively communicate with experts from different backgrounds, and build strong stakeholder relationships

What is it like at Albertsons?

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.