Sr Manager, Analytics And Strategy

Lendingtree, Llc. Charlotte , NC 28277

Posted 3 months ago

The Position:

You love data (unstructured and structured), testing hypotheses, and arriving at data-driven recommendations that have an immediate impact on the business. You are passionate about communicating insights as much as you are about discovering them in the first place. You constantly ask questions about how to use analytics to improve the business. Is there a better way to identify responsive customer? Who is the best lender we should match to a customer? Are there new data sources out there that would help us make better decisions?

Responsibilities:

  • Partner with key stakeholders across different Marketing Channels by helping them make business decisions, using top quality insights.

  • Establish efficient way to present actionable data and recommendations for future execution.

  • Develop analytical frameworks and models to optimize company profit and vertical performance.

  • Recommend new strategies after conducting internal analysis, researching competitor campaigns and digesting industry reports, tracking the resulting initiatives and reporting on the financial impact of your work.

  • Build statistical models to understand marketing attribution and performance.

  • Daily management of performance, including lead volumes, revenue, margins, and related performance metrics, to ensure accomplishment of performance goals.

Requirements:

  • Outstanding problem-solving skills. You know how to rip apart difficult problems and construct elegant solutions.

  • Strategic toolkit: you can focus an organization on the key business levers and not get caught in the million daily tasks. You see the forest and the trees.

  • Pragmatic: you know the 80/20 rule, and know when to boil the ocean and when not to. The solutions you develop are understandable and implementable.

  • Ability to blend strong eye for business with technical skills like machine learning techniques.

  • Outstanding communication and interpersonal skills; ability to present findings to C-level executives.

  • Hands on. You roll up your sleeves and get your hands dirty.

  • Proactive. You check in regularly with your manager, but you can run with a ton of autonomy.

  • Curious, and always ready to learn.

  • Can funnel constructive criticisms into new ideas.

  • Standout colleague, people like working with you.

Preferred Skills and Experience:

  • Bachelor's Degree in Engineering, Statistics, Business, or similar quantitative field.

  • 3-6+ years experience in an analytical role performing ad hoc analysis, preferably working for a marketing agency.

  • Work as a primary point of contact for TV campaign analysis by coordinating with internal partners and external agencies.

  • Deep understanding and experience with implementing algorithms for campaign analysis.

  • Proficiency in relevant software packages such as Python, R and SQL.

  • Strong organizational skills with a track record of leading projects and people both directly and indirectly

  • Experience working with digital marketing (PPC) and consumer websites. Transaction-based B2C sites preferred

  • Ability to work independently

Culture

We're a fast-paced company with an ambitious bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.


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Sr Manager, Analytics And Strategy

Lendingtree, Llc.