Sr. Manager Advice Marketing

T. Rowe Price Owings Mills , MD 21117

Posted 3 months ago

Our mission as a leading investment management firm is to help our clients achieve their long-term financial goals. We believe our associates are the key to this mission and we are always looking for talented individuals who share our commitment to our client's success.

If you're looking for challenging work experiences and the ability to learn in a collaborative culture, we invite you to explore the opportunities available at T. Rowe Price.

PRIMARY PURPOSE OF THE POSITION

The Senior Manager of Advice Marketing leads the development and execution of the strategic Advice marketing plan. The Manager partners with various stakeholders to develop an integrated sales and marketing distribution strategy designed to create a unique value proposition nationally as well as regionally, effectively differentiating T. Rowe Price in the marketplace. The manager creates and manages the execution of the go-to-market plan, the outputs which will drive business results for key segments of the firm.

PRINCIPAL RESPONSIBILITIES

Strategy: Responsible for developing and executing effective marketing strategies to achieve business results

  • Responsible for overseeing the development of marketing strategies for Advice solutions. These strategies will have specific, measurable goals aligned with the business objectives. The strategies will be developed in alignment with various business partners. Responsibilities include, but are not limited to:
  • Works with the Individual Investors
  • Advice Solutions team to establish the new product strategy and positioning.
  • Sets the short- and long-term marketing strategy for the suite of Advice products, including ActivePlus Portfolios and Advisory Planning Services, by leveraging market research, Advice team partnerships, industry trends, key competitor knowledge, and internal/external partnerships.

  • Develops and maintains ownership of a multi-year marketing strategy.

  • Leads external research to ensure broad working team is abreast of industry trends.

  • Enhances the packaging of tools on the website to improve their usage and results.

  • Creates an environment of inclusivity and strong teamwork across the Individual Investors organization to effectively deliver against business goals.

  • Owns, manages, and delivers the Advice section of the personal investors website.

Creates differentiated value propositions, including creating and managing the distribution offer Drives positioning to highlight key elements and offers that differentiate and demonstrate T. Rowe Price's consumer value proposition against competitors in the market.

Responsible for increasing program effectiveness

Makes informed strategic trade-off decisions to ensure the optimal allocation of limited resources for maximized marketing impact. Stays ahead of the competition by piloting and implementing new efforts in emerging platforms. Identifies opportunities to increase effectiveness and drives necessary changes and improvements.

Develops a new level of integration with internal business partners, developing new ways to foster effective, consistent individual investor interactions.

Envisions the next generation of the optimal marketing strategies that will enable the firm to redefine how Advice can transform client interactions and relationships. Represents Marketing in discovery sessions with various internal partners, including Advice Solutions, Digital Solutions, and GBS teams.

QUALIFICATIONS

Required

  • College degree and 6 years of related work experience, or Associate degree and 8 years related work experience, or High School diploma/equivalent and 10 years related work experience

  • Proven experience in a marketing and/or strategic planning role

  • Ability to think strategically and creatively

  • Strong drive for business results

  • Excellent negotiation and influencing skills

  • Demonstrated ability to build consensus

  • Marketing development experience

  • Strong creative and analytical skills

  • Ability to work effectively with a variety of functional areas: Sales, Creative, Technical

  • Proven ability to research, identify, interpret, and prioritize market needs

  • Experience in the investment management/financial services industry

  • Extensive Marketing related project management experience

  • Excellent oral and written skills

  • Knowledge of investment products

  • Strong interpersonal skills

  • High energy

  • Positive, practical, and proactive

  • A passion for innovation

  • Independent worker who is results driven

  • Ability to work in a fast-paced environment and to juggle multiple projects and priorities

  • 8-10 years relevant marketing experience

Preferred

  • 10 years related work experience

  • Previous experience in the investment management industry

  • MBA, CFA, or other specialized accreditation (CFP, CIMA, CPA)

  • Established industry network

T. Rowe Price is an Equal Opportunity Employer


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Sr. Manager Advice Marketing

T. Rowe Price