Sr. Lead Brand Designer

This is Brand Design at Lattice

As a key member of our Brand Design team, you'll play a pivotal role in shaping the world-class Lattice brand, leaving a lasting impact on how we connect with audiences globally. This is your opportunity to craft compelling experiences across a diverse range of touchpoints-from product marketing and brand campaigns to immersive in-person events and beyond.

You'll collaborate closely with our marketing, web, product, and brand teams, working at the heart of a company that's at an exciting inflection point. As Lattice takes center stage as an end-to-end people platform, we're redefining our messaging, evolving our visual identity, and pushing creative boundaries. We're experimenting, learning from data, and building new processes-seeking passionate individuals with strong perspectives and the adaptability to shape a dynamic, impactful brand. If you're ready to create, innovate, and help define the future of Lattice, we'd love to have you on this journey.

What You Will Do

• Deliver strategic, high-impact visual designs across all brand touchpoints, ensuring consistency, scalability, and innovation.
• Collaborate cross-functionally with GTM partners, product marketing, and leadership to deeply understand the needs of prospects and customers, proposing strategic design solutions that ladder up to business goals.
• Lead the evolution of our brand design foundations, balancing the need for standardization of high-quality patterns to increase efficiency with the flexibility to push the brand's creative boundaries for bespoke campaigns and programs.
• Own and drive scalable brand solutions, optimizing design processes and frameworks to maximize team efficiency and unlock more conceptual thinking.
• Champion a global perspective, designing with inclusivity in mind to ensure solutions flex for multi-language, multi-market needs.
• Model and uphold our team values, design principles, and standards for craft, mentoring and coaching other designers to elevate design excellence across the organization.

What You Will Bring to the Table

• 10+ years of brand design experience, with expertise in at least one core area of design and a deep understanding of how design functions as a strategic storytelling tool.
• A strong sense of ownership and accountability, proactively leading cross-team initiatives and working on complex projects.
• A highly strategic approach to design, using company goals, customer insights, and metrics to prioritize and shape brand initiatives that have measurable impact.
• Exceptional communication and collaboration skills, making complex ideas accessible, clearly articulating trade-offs, and fostering strong partnerships across teams and senior leadership.
• A passion for pushing creative boundaries, looking beyond the brief to drive innovation while balancing scalability and business impact.
• Comfort with ambiguity and an outcome-oriented mindset, able to navigate open-ended problems and provide clear direction end-to-end.
• A strong and pragmatic eye for craft, holding a high bar for craftsmanship while considering constraints, deadlines, and business objectives.
• A mindset for multiplying impact, mentoring other designers, contributing to team culture, and proactively sharing knowledge within Lattice and the broader design community.

We'd be especially excited if you have...

• Experience working on brands in the B2B/SaaS space or complex multi-product platforms.
• Experience collaborating across multi-timezone and global teams.
• In-house brand design experience, particularly within a scaling organization.
• A deep excitement about shaping and elevating a world-class brand at a pivotal moment of growth.

The estimated annual cash salary for this role is $148,500 - $185,500. This position is also eligible for incentive stock options, subject to the terms of Lattice's applicable plans.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund

• Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law.