Amazon.Com, Inc. Seattle , WA 98113
Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.
Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.
Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.
Come innovate with the Amazon Music team!
In this role, you will own the global promotion strategy and execution for Amazon Music, managing a multi-million dollar budget. You will work cross-functionally with Echo & Fire Tablet devices teams, Prime team, global markets and others to dive growth of Amazon Music Unlimited. This role is perfect for a skilled Senior Marketing Manager who enjoys working with partners and global stakeholders to define campaigns across the customer journey. This person works closely with cross-category partners as well as other internal business stakeholders to create new programs, manage campaign workflow, develop creative assets and work closely with Brand and Engagement teams to ensure success.
Develop detailed global promotional and internal partner roadmap, project plans, including campaign goals and messaging. Identify marketing distribution channels, campaign schedule and KPIs
Manage multi-million dollar promotion budget, driving KPI and ROI targets
Oversee concept and creative development of campaign materials to create compelling and effective marketing content
Maintain Amazon Music's brand and voice, while highlighting the unique value proposition of each partner participating in the campaign
Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders
Continually monitor, analyze and tune campaigns to maximize conversion
Partner with Internal Marketing stakeholders to lead quarterly business reviews and monthly leadership updates
Establish ongoing test and learn approach to new and existing campaigns