At Amazon we're working to be the most customer-centric company on earth. To get there, we need exceptional talent, and bright, driven people. Amazon Web Services (AWS), a subsidiary of Amazon.com and a leader in Cloud Computing, is seeking a talented Sr. Field Marketing Manager for Media Solutions, who'll be responsible for creating and implementing the Americas marketing strategy to drive awareness and adoption of video workflows on AWS. This is a unique opportunity for a driven, self-starter to play an important role in a fast-growing business, and to help drive significant value for companies looking to enhance the value of video in their organizations.
In close collaboration with the global Media Solutions marketing team, you will be responsible for establishing the field marketing strategy, creating and executing localized programs, campaigns, communications, and events in support of the Media Solution business in the Americas. We're looking for a marketing manager who understands how to engage effectively with this audience, improve awareness, educate customers and prospects and increase AWS adoption.
Define and execute the marketing plan that improves customer engagement with AWS Media Solutions. Create demand programs that promote awareness, signups, service-level adoption and peer and influencer recommendations.
Partner with the Media Solutions digital marketing team to develop and execute a strategy for acquiring new customers and nurturing leads through digital marketing programs.
Build an event marketing strategy, coordinating with stakeholders that include AWS customers, partners, and internal teams to ensure AWS Media Solutions are represented at the right events.
Develop and nurture customer relationships with senior executives to enhance executive engagement.
Coordinate with Media Solutions product marketing, business development, PR and communications teams to ensure brand consistency and to fully leverage programs available to deploy.
Determine critical KPIs and develop measurement tools and analytics to continuously optimize investments. Drive improvements to gain operational and cost efficiencies across demand activity.
Manage and monitor dedicated marketing spend, including budget reconciliation, spend assessment and requisition management.
Advocate on behalf of the Americas sales teams to the Media Solutions product and marketing organizations to guide strategy and investment priorities.