The Senior Executive Communications Specialist develops dynamic, effective communications strategies and provides tactical planning and execution that supports the CEO of Children's National Health System as an organizational leader, industry thought leader and national advocate for advancing pediatric health. Reporting to the Chief Marketing and Communications Officer with matrixed responsibilities to the CEO's Chief of Staff, this individual will:
Develop multi-channel strategies to ensure an effective platform for thought leadership and will develop and create communication materials that will resonate, persuade, activate and/or inspire audiences. This will include speeches, talking points, presentations, correspondence, OpEds, blog content, social media posts/responses, and other materials articulating the leadership vision, news and advocacy positions of Children's National. The individual ensures understanding of the intended audiences and plans and executes logistics for ensuring effective external presentations.
They advise the CEO and other executives on talking points, formats and delivery techniques for relevant and effective communication that advances the organization's strategic goals. The individual also serves a critical role in issues management and crisis response as part of a larger communications team.
Minimum Work Experience
Specific Requirements and Preferences
5-8 years of experience in corporate or executive communications strongly preferred (Required)
Previous experience in executive speechwriting required.
Experience in a health care system, science or medical institution preferred.
Excellent written and verbal communications skills, knowledge of AP style.
Ability to write clear, compelling prose in different styles, voices, and tones to effectively communicate to multiple audiences.
Basic project management and organizational skills with the ability to multi-task and prioritize.
Ability to work autonomously and offer solutions to problems.
Consistently able to display independent thinking and assume responsibility for projects.
Displays sound judgment and is able to make independent decisions guided by the business goals of the department and organization.
Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload.
Knowledge of MS Office and HTML email platforms.
Proficient with PowerPoint or other presentation tools.
Familiarity with social media platforms and best practices.
Speechwriting and Presentation Development
1.Conceptualize, research, conduct interviews and write various communication materials for different audiences.
2.Communicate information of a highly complex nature in a clear, precise, and compelling way through speeches and presentations.
3.Create and use tools to measure and monitor the effectiveness of communications activities.
4.Coordinate topics and messaging with public relations and marketing leadership, Chief of Staff, Foundation, government affairs and other key departments in order to prioritize messages and material is consistent with CNHS branding and positioning.
5.Monitor and analyze developments and major issues pertaining to pediatric health systems, academic medical centers and the business of health care to ensure that these topics are appropriately addressed and articulated.
6.Create corresponding briefing documents as needed for CEO's speaking engagements. Ensure briefings for all of the CEO's speaking engagements accurately reflect information discussed during remark preparation.
Strategic Communications and Stakeholder Engagement
1.Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure consistent content, messaging and timing of communications.
2.Serve as a consultant to CEO and other executives, recommending and implementing communications strategies and tactics to meet team's goals and enhance Children's strategic goals.
3.Develop and sustain contacts with subject matter experts to include peers, physicians, nurses, other staff members and constituents.
4.Ensure that all remarks and other public statements prepared for the CEO, including those prepared by other offices, are accurate, fact-checked and copy edited.
5.Accompany CEO, when appropriate, to speaking engagements and/or attend speaking engagements on a regular basis. Provide feedback to the CEO.
6.Assist in the response to crisis situations to develop messages and communicate to a variety of internal and external audiences.
7.Assist with written and digital CEO correspondence as requested.
1.Develop topics working in conjunction with public relations teams, Chief of Staff and government affairs.
2.Write, edit, and produce a variety of letters to the editor, articles, videos, blogs, digital content and other communications to further position CNHS as a leading voice in pediatric health care nationally.
3.Determine distribution methods and work with media outlets and journalists to place pieces.
4.Identify and explore new avenues to effectively communicate the CEO's message to appropriate audiences, such as social media, videos, photos, podcasts, blogs, etc.
Organizational Accountabilities (Staff)
1.Anticipate and responds to customer needs; follows up until needs are met
1.Demonstrate collaborative and respectful behavior
2.Partner with all team members to achieve goals
3.Receptive to others' ideas and opinions
1.Contribute to a positive work environment
2.Demonstrate flexibility and willingness to change
3.Identify opportunities to improve clinical and administrative processes
4.Make appropriate decisions, using sound judgment
Cost Management/Financial Responsibility
1.Use resources efficiently
2.Search for less costly ways of doing things
1.Speak up when team members appear to exhibit unsafe behavior or performance
2.Continuously validate and verify information needed for decision making or documentation
3.Stop in the face of uncertainty and takes time to resolve the situation
4.Demonstrate accurate, clear and timely verbal and written communication
5.Actively promote safety for patients, families, visitors and co-workers
6.Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance
Children's National Medical Center