BASIC PURPOSE: Manage the creative development of communication via email channel, a key driver of visits to the website, lead generations, and bookings. Support key business objectives of driving demand and revenue growth, successfully launching new ships, strengthening loyalty and booked guest experience and developing brand interest, desire and relevancy. Ensure key email success metrics improvement.
Manage the creative development of communication via email channel, including layout, format, image selection, pricing, and offer placement.
Responsible for calls to actions for all past guest and prospect emails for Acquisition Marketing, Onboard Marketing, and Partnership Marketing.
Promote ships through new product announcements, enhancements, and dry dock improvements. Generate awareness and interest in all Company destinations.
Provide support for all promotional activity, including National Promotions and tactical executions, based on business needs and direction from revenue management and marketing management.
Generate demand and enhance relationship-building for the consumer research department through outbound telemarketing email templates.
Increase pre-sell revenue via new communication stream for booked guests. Include segmented email versions, including first timers and high value guests.
Drive revenue through new Bank of America credit card acquisition email campaigns.
Support promotions, offers, and announcements of brand partners, including AARP, HSN, and Nickelodeon. Drive Company gift card sales and generate product awareness. Market cruise rewards purchase and redemption.
Bring expert creative direction and innovative marketing solutions, while delivering projects on time and within budget.
Work with business owners and external data agencies to create concepts that reflect the brand look, feel, and voice.
Ensure all emails are built, tested, and delivered according to the email marketing calendar. Implement email creative testing plan.
Create responsive and adaptive email templates for both desktop and mobile readability, developing interactive designs in fully functional HTML.
Prepare Photoshop files as required. Layering, slicing, and resizing images.
Build video inclusion into email communication where relevant.
Stay up to date on the latest email marketing trends, technologies, and best practices.
Preform other job-related functions as assigned.
EDUCATION: Bachelor's degree or Design School degree in Computer Science, Graphic Design, Web Design and Development, Visual Communications or related field of study; or any equivalent combination of relevant background, skills and experience.
EXPERIENCE: 4 - 5 years of experience in email graphic design.
KNOWLEDGE & SKILLS: Superior grasp of visual design principles, information design, typography, color, imagery and iconography. Expert in HTML, email design, coding skills and the ability to troubleshoot rendering issues. Expert in Adobe Suite, Dreamweaver and Microsoft Office. Experience with CSS, specifically pertaining to standards for email and web. Familiarity working with an enterprise level ESP platform. Knowledge of mobile optimization principals. Strong attention to detail and accuracy, and the ability to handle multiple projects simultaneously. Excellent communication and project management skills. Ability to work autonomously and collaboratively in a fast-paced, deadline-driven environment.
EQUAL EMPLOYMENT OPPORTUNITY:
Norwegian Cruise Line Holdings Ltd. and its subsidiaries are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristics protected by law. EEO is the law | EEO is the law GINA Supplement
Applicants have rights under Federal Employment Laws. FMLA | EPPA | Job Safety and Health: It's the Law
Norwegian Cruise Line