Sr. DIY Copywriter

Advance Auto Parts Raleigh , NC 27611

Posted 4 weeks ago

Career Description

Job Description

Advance Auto Parts, a leader in the automotive aftermarket, currently has an opening for a Senior Copywriter/editor. As a Senior Copywriter/editor at Advance Auto Parts, you will have an opportunity to disrupt a $100B auto parts industry to bring better and faster solutions to customers.

You will be responsible for completing assigned copy-related branding projects in both digital and print formats. This position will work with other copywriters, the Marketing Content Manager and Editor, the Senior Creative Manager and the Visual Branding Team to review strategies, develop concepts and provide creative input for proposed content and concepts.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Concept and write digital content including emails, website content, blogs, articles and other promotional advertising that meet Advance Auto Parts' program objectives.

Concept and write advertising articles, collateral, direct mail materials, presentations, and other related informative and promotional materials that meet Advance Auto Parts' program objectives.

Concept and write advertising-based copy which may include headlines, subheads and body copy and other promotional offers.

Consult with supervisors and/or other Team Members to evaluate individual project needs and priorities; track, handle, and maintain records of each project element.

Proofread copy to detect errors in spelling, punctuation and syntax, and present copy to supervisors and/or appropriate Team Members for approval; negotiate revisions until approved.

Act as copy style editor to obtain information on products or services, discuss style and length of advertising copy, and act as liaison with other internal departments to help ensure the internal consistency of branding messages and style.

Review advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach.

Required Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
5+ years of experience as a copy writer, advertising agencies, e-commerce, and in-house design groups (retail and corporate)

Familiarity with various styles of writing, including digital content

Strong leadership skills to work closely with internal departments and vendors

Experience in overseeing branding efforts, all its touch points and be able to create bigger strategic campaigns and platforms that can make an impact on a brands business within large companies

Organize and maintain multiple projects (both print and digital), while ensuring that quality is never compromised.

Exceptional organizational and time management skills with an ability to adapt quickly to changing priorities in fast-paced, deadline-oriented environment is required

Demonstrated portfolio experience, must include digital content samples

Demonstrated ability to create materials that drive customer experience and sales results

Proficiency with PC basics, Macintosh computers and design-related programs is a plus

Experience with various Content Management Systems is a plus

Experience with online proofing software is a plus

EDUCATION and/or EXPERIENCE

Bachelor's degree from four-year College or university; or 8+ years related experience and/or training; or equivalent combination of education and experience.

Must have experience in creating various types of digital content, including emails, website content, blogs, articles, etc.

CERTIFICATES, LICENSES, REGISTRATIONS

Membership in National Advertising or Design organizations preferred.

SUPERVISORY RESPONSIBILITIES

None



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Sr. DIY Copywriter

Advance Auto Parts