Sr Director, Marketing/In-Person Brand Activation

British American Tobacco Winston Salem , NC 27108

Posted 2 months ago

Job Number: 25599

Reynolds American Incorporated is positively transforming the tobacco industry. We're a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other's growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is with R.J. Reynolds Tobacco Company (2004).

Here, you'll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

External / Published Job Title

Sr. Director In-Person Brand Activation

Location Information

Winston-Salem, NC

Position Description (Internal)

We are looking for a dynamic, creative, and passionate individual to join our marketing team and be a part of an exciting opportunity to change the tobacco landscape and reimagine a new world of smoking enjoyment for Adult Tobacco Consumers (ATC). Backed with experience, dedication, and best in class industry resources, you will be in charge of developing compelling Consumer Engagement marketing programs for our broad portfolio of products. Consumer Engagement is a strategically important capability within our marketing mix - the only touchpoint that truly delivers a face-to-face brand experience with our ATCs and connects with them in their environment. We leverage the Consumer Engagement capability across our broad tobacco portfolio (Natural American Spirit, Newport, Camel Cigarettes, Camel SNUS, Grizzly, Pall Mall and VUSE) ensuring the delivery of relevant and meaningful conversations and experiences.

You will serve as the principal point person within marketing for the development of Consumer Engagement programs that educate and excite ATCs on our products - bringing the brands to life across a variety of marketing channels. You will also be responsible for managing two dynamic and highly engaged Promotional Marketing Agencies that execute the consumer engagement programs on our behalf.

The ideal candidate will be able to:

  • Lead the strategy, selection, performance management (goal setting, contract negotiation, measurement and tracking and support of training and learning programs.) of consumer-facing brand ambassadors and execution of in-person events (e.g., pop-ups, sponsorships, retail, MAOFs)

  • Development of IP consumer engagement activities across the portfolio (Brand & sponsorship)

  • Develop & management of our relationship programs across portfolio.

  • Management of in-field activation specialists in key markets responsible for in market activation excellence

  • Proactively evaluate, develop, test new CE capabilities

  • Develop strategy for achieving superior results in engaging our Adult Tobacco Consumers

  • Apply understanding of Brands and Consumers to achieve commercial goals

  • Oversee all operations and monitor overall CE program performance with the Agencies

  • Provide leadership by collaborating with a broad, cross-functional team of peers (Brand Marketing, Marketing Finance, Marketing Research, Trade Marketing, Marketing Operations, R&D, Legal, & External Relations)

  • Ensure that corporate strategy and regulatory guidelines are imbedded in all marketing initiatives

Position Qualification

Education:

  • Bachelors Degree Required; MBA / Masters degree preferred

Knowledge/Experience:

  • No less than 8 years professional experience

  • Experience managing 3rd Party Agencies

  • Demonstrated track record of high personal and team performance

  • Record of developing self and others

Special Skills/Attributes:

  • Superior understanding of brand and consumer values

  • Inquisitive nature and ability to translate consumer attitudes and behaviors into hypothesis and business opportunities

  • Extremely resourceful and highly results oriented

  • Proven strategy development, planning, and analytical skills

  • Creative thinker with an open mind to learn and explore new areas and opportunities

  • Ability to deal with ambiguity while progressing to achieve key milestones

  • Excellent leadership and influencing skills

  • Demonstrated vision and ability to understand broader business scope

Job Title This Position Reports to:

  • Vice President All Channels and In-Person Brand Activation

Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

California Privacy Notice


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Mgr Cons Mktg Brand Delivery

British American Tobacco

Posted 1 week ago

VIEW JOBS 5/29/2020 12:00:00 AM 2020-08-27T00:00 Job Number: 25782 Reynolds American Incorporated is positively transforming the tobacco industry. We're a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century. When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other's growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive. ABOUT OUR ORGANIZATION: Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is with Lorillard Licensing Compnay, LLC (2510). Here, you'll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day. As a Senior Manager in the Consumer Marketing function you will be joining a team of exceptional marketers in a World Class Marketing Organization. As a consumer marketing led organization we manage some of the largest and most iconic brands in the Consumer Product Goods category. This is a fast paced and collaborative environment with a heavy emphasis on marketing excellence and talent development. Your Overarching Responsibilities Include * Understanding the consumer, the category, and the brand's high level commercial strategies * Leverage brand, consumer, and business knowledge to lead the development and implementation of the brand'' tactical plans across touchpoints * Significant collaboration with cross departmental stakeholders PRINCIPAL DUTIES AND RESPONSIBILITIES * CRM- Manage the one-to-one consumer relationship marketing plan and contribute to development of multi-channel consumer experience journeys * Develop and execute digital and direct mail marketing campaigns to drive adult tobacco consumer brand awareness, consideration, usage, loyalty and advocacy * Integrate digital capabilities and activities for the benefit of the consumer and brand programs to drive adoption and retention of mobile programs and apps * Collaborate with brand and agency partners to determine 1:1 program objectives, strategies and tactical plans including metrics and key performance indicators * Provide insights and recommendations based on program performance metrics, to drive greater business impact * Manage development and execution of coupon pricing strategy and deployment in both mobile and print * Develop and actively manage budgets for all digital and direct mail campaign activities * Effectively communicate objectives and expectations to stakeholders across the organization to influence decision making * Manage internal and third-party partners and stakeholders to integrate campaign approaches and solutions * Ensure compliance with RJRT legal, corporate, industry guidelines and marketing standards. Skills And Behaviors * CRM Experience a plus - experience working with consumer behavior marketing using personas and segment development /management * Agency management experience including management of creative from brief to commercialization * Direct mail, Digital, and Mobile campaign experience including strategy, integration with brand objectives and consumer experience planning * Results-driven and self-starter who can work well both independently and as part of a team * Demonstrated excellence in project management and coordination among cross-functional teams * Strong written and verbal presentation skills * Ability to plan, execute and report out on initiatives * Exemplary interpersonal skills and ability to influence external and internal partners and at senior levels within the organization Education Requirements * Bachelor's Degree required - marketing specialization is a plus * Graduate Degree (MBA) and/ or prior brand marketing experience in CPG category is a plus Knowledge and Experience * 3-5 years prior experience in consumer marketing a plus * Prior experience in digital marketing a plus * Demonstrated experience and understanding of CRM, B2C direct marketing, business management, program development, trade and consumer insights/research, brand strategy and communication. * Demonstrated experience in motivating people, strong communication/interpersonal skills, thinking/operating strategically, sound decision-making, and an appreciation of functions other than Marketing Compensation/Targeted Bonus * Competitive Annual Salary * Targeted Annual Bonus * Relocation assistance available for those who qualify. Benefit Summary Our company offers very competitive benefit plans, including: * 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent * Comprehensive health- and welfare-benefits package * Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service * Company-paid sick and personal days, funeral leave and jury duty leave * Confidential personal financial counseling service * On-site health clinics and fitness centers * A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice * Health-care advocacy service * Volunteer service opportunities * Federal credit union membership through Allegacy Federal Credit Union * Extensive training opportunities Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives. * ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com. California Privacy Notice British American Tobacco Winston Salem NC

Sr Director, Marketing/In-Person Brand Activation

British American Tobacco