Job Number: 25599
Reynolds American Incorporated is positively transforming the tobacco industry. We're a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.
When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other's growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.
ABOUT OUR ORGANIZATION:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is with R.J. Reynolds Tobacco Company (2004).
Here, you'll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.
External / Published Job Title
Sr. Director In-Person Brand Activation
Position Description (Internal)
We are looking for a dynamic, creative, and passionate individual to join our marketing team and be a part of an exciting opportunity to change the tobacco landscape and reimagine a new world of smoking enjoyment for Adult Tobacco Consumers (ATC). Backed with experience, dedication, and best in class industry resources, you will be in charge of developing compelling Consumer Engagement marketing programs for our broad portfolio of products. Consumer Engagement is a strategically important capability within our marketing mix - the only touchpoint that truly delivers a face-to-face brand experience with our ATCs and connects with them in their environment. We leverage the Consumer Engagement capability across our broad tobacco portfolio (Natural American Spirit, Newport, Camel Cigarettes, Camel SNUS, Grizzly, Pall Mall and VUSE) ensuring the delivery of relevant and meaningful conversations and experiences.
You will serve as the principal point person within marketing for the development of Consumer Engagement programs that educate and excite ATCs on our products - bringing the brands to life across a variety of marketing channels. You will also be responsible for managing two dynamic and highly engaged Promotional Marketing Agencies that execute the consumer engagement programs on our behalf.
The ideal candidate will be able to:
Lead the strategy, selection, performance management (goal setting, contract negotiation, measurement and tracking and support of training and learning programs.) of consumer-facing brand ambassadors and execution of in-person events (e.g., pop-ups, sponsorships, retail, MAOFs)
Development of IP consumer engagement activities across the portfolio (Brand & sponsorship)
Develop & management of our relationship programs across portfolio.
Management of in-field activation specialists in key markets responsible for in market activation excellence
Proactively evaluate, develop, test new CE capabilities
Develop strategy for achieving superior results in engaging our Adult Tobacco Consumers
Apply understanding of Brands and Consumers to achieve commercial goals
Oversee all operations and monitor overall CE program performance with the Agencies
Provide leadership by collaborating with a broad, cross-functional team of peers (Brand Marketing, Marketing Finance, Marketing Research, Trade Marketing, Marketing Operations, R&D, Legal, & External Relations)
Ensure that corporate strategy and regulatory guidelines are imbedded in all marketing initiatives
No less than 8 years professional experience
Experience managing 3rd Party Agencies
Demonstrated track record of high personal and team performance
Record of developing self and others
Superior understanding of brand and consumer values
Inquisitive nature and ability to translate consumer attitudes and behaviors into hypothesis and business opportunities
Extremely resourceful and highly results oriented
Proven strategy development, planning, and analytical skills
Creative thinker with an open mind to learn and explore new areas and opportunities
Ability to deal with ambiguity while progressing to achieve key milestones
Excellent leadership and influencing skills
Demonstrated vision and ability to understand broader business scope
Job Title This Position Reports to:
Competitive Annual Salary
Targeted Annual Bonus
Relocation assistance available for those who qualify.
Our company offers very competitive benefit plans, including:
401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Comprehensive health- and welfare-benefits package
Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
Company-paid sick and personal days, funeral leave and jury duty leave
Confidential personal financial counseling service
On-site health clinics and fitness centers
A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care advocacy service
Volunteer service opportunities
Federal credit union membership through Allegacy Federal Credit Union
Extensive training opportunities
Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.
We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.
Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.
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