Sr. Director, Marketing Operations

Comcast Manchester , NH 03101

Posted 2 months ago

Business Unit:

Job Summary:

Responsible for the development and implementation of the

residential offer strategy. This includes actively engaging with

business partners in the strategic phase of offer and product development,

with specific focus on strategic importance, alignment with broader strategy,

and timing/collisions. Develop and present recommendations on offers,

targets and messaging, while providing strategic guidance related to product

launches and marketing initiatives. Engage with key business partners-Marketing,

Sales, Digital Sales and Finance-across the Regions, Division and Corporate office

to ensure that the offer strategy is aligned with business needs. Provide strategic

support and guidance to Product, Marketing and Finance teams in support of packaging

changes and product launches. Manage the implementation of the offer approval process.

Support the offer strategy for our online sales channels (.COM/etail).

Responsible for directing the overall marketing and sales effort in a

multi-system environment as it relates to the deployment of new

products, services, and enhancements. Assists Marketing Vice President

with business planning in the implementation of new product and service

enhancements. Leads the Marketing team in preparing the department

budget. Ensures that communication of current initiatives, promotions,

and campaigns are accurately, timely, and effectively communicated to

all appropriate personnel at all levels and departments. Serves as

liaison between Region, Division, Corporate, and system Marketing

personnel to ensure that each group is informed of most recent product marketing developments and plans.

Provides leadership and direction for diverse and complex functions.

Contributes to the development of the organization's business strategy. Interprets business strategy and

develops organizational objectives to align with this strategy. Typically manages multiple teams of professionals.

Core Responsibilities:

  • Manages and directs Marketing team and ensures that production meets

the budgeted level and meets program objectives including timely

delivery of objectives.

  • Ensures the competence and continuity of qualified marketing staff

through optimum selection, training and development, appraisal, and

motivation techniques. Oversees the recruiting, hiring, and evaluating

of Marketing staff to ensure that the appropriate level of support is

available and maintained.

  • Participates in strategic plan development as needed to achieve product growth objectives.

  • Provides strategic guidance and support of core business, competitive, and new product marketing plans and strategies to achieve

all subscriber and revenue growth goals. Directs and supports the design,

development, and execution of analytical and statistical projects.

  • Works to engage stakeholders in both the development and launch of

marketing plans. Develops new ideas and communicates potential uses for

analytics across the business. Consults with Marketing/Sales to

identify, define, size, and prioritize strategic analytics opportunities.

  • Possesses the ability to understand financial metrics and apply them

towards marketing plans for budget and margin assurance purposes.

Communicates learning/recommendations and obtains buy-in from Sales,

Marketing, and senior leaders.

  • Influences Sales channel performance through offer strategy.

  • Ensures the team is maintaining and improving ongoing marketing

programs, analyses, and reports.

  • Provides guidance to local/external Analysts to ensure strategic

alignment, effective use, and development of resources.

  • Consistent exercise of independent judgment and discretion in matters of significance.

  • Regular, consistent and punctual attendance. Must be able to work

nights and weekends, variable schedule(s) as necessary.

  • Other duties and responsibilities as assigned.

Job Specification:

  • Bachelors Degree or Equivalent

  • Generally requires 12+ years related experience

Employees at all levels are expect to:

  • Understand our Operating Principles; make them the guidelines for how

you do your job

  • Own the customer experience-think and act in ways that put our

customers first, give them seamless digital options at every touchpoint,

and make them promoters of our products and services

  • Know your stuff-be enthusiastic learners, users and advocates of our

game-changing technology, products and services, especially our digital

tools and experiences

  • Win as a team-make big things happen by working together and being

open to new ideas

  • Be an active part of the Net Promoter System-a way of working that

brings more employee and customer feedback into the company-by joining

huddles, making call backs and helping us elevate opportunities to do

better for our customers

  • Drive results and growth

  • Respect and promote inclusion and diversity

  • Do what's right for each other, our customers, investors and our


Comcast is an EOE/Veterans/Disabled/LGBT employer

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Sr. Director, Marketing Operations