Sr. Director, Marketing - NA & Apac

We are seeking a visionary Global Demand Generation Leader to spearhead our marketing efforts across North America and Asia-Pacific. The ideal candidate will possess a robust background in enterprise marketing, with a proven track record in driving high-velocity funnels, executing successful customer upsell campaigns, and expanding into Federal markets. In addition to strategic leadership, the candidate must excel in inbound-oriented SDR programs and possess a deep understanding of B2B SaaS dynamics. Reporting to the VP of Revenue Marketing, the Sr. Director, Marketing NA & APAC role demands proficiency in funnel analysis and a keen eye for driving ROI through effective budget management. If you're a dynamic strategist with a passion for driving results in complex markets, we invite you to lead our global demand generation initiatives and propel our company to new heights

Location - We are flexible on remote working from home, if you are located in the USA and in one of the following states - TX, FL, CA, NC, GA, CT, ME, KS, & VA. Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted.

What You’ll be Doing

• Lead the teams that plan, craft, and execute the NA & APAC demand generation programs and work closely with other cross-functional leaders in product marketing, performance marketing, ABM, SDR leadership, and corporate marketing to generate pipeline and ultimately hit our revenue targets.

• Serve and mentor our high-performing demand generation team of 10+ to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities.

• Develop and implement a GTM plan to drive demand in our Mid-Market & Enterprise markets and utilize the cross-functional SMEs to execute on this plan across content, ABM, email, events, brand, PR, customer marketing, and more.

• Monitor funnel conversion rates by channel, sales team, and segment and escalate concerning downtrends and areas of opportunity.

• Research & launch digital programs like content syndication and pay-to-play sponsorships to enhance online presence and drive qualified leads for our sales teams.

• Develop and implement customer marketing programs to identify upsell and cross-sell opportunities.

• Drive the strategy and execution for NinjaOne’s novice field event program, including networking meet-ups, luxury sports events, educational summits, channel events and more.

• Manage our annual trade show calendar which includes 50+ conferences across NA & APAC and find ways to optimize brand exposure and lead generation.

• Ensure NinjaOne’s brand is represented accurately and consistently at all field events and conferences.

• Manage the webinar and virtual event calendar and find ways to drive more attendance, engagement, and pipeline from these programs.

• Oversee the Go-To-Market (GTM) strategies and tactics for FedRAMP initiatives, ensuring compliance and market penetration.

• Develop and implement top-of-funnel (TOF) and middle-of-funnel (MOF) SDR and Account Executive (AE) promotions and incentives

• Other duties as assigned.

About You

• 10+ years of experience in technology or SaaS marketing  

• Bachelor’s degree in Marketing, Communications, Business, or similar

• 8+ years of expertise in funnel forecasting, enterprise marketing, customer upsell/cross-sell, SDR programs, and ROI-driven budget management

• 5+ years of progressive management experience with an emphasis on leadership and cross-functional partnerships and global expertise 

• Experience selling into Federal & SLED greatly preferred

• Prior experience with both the direct and channel sales motion required

• Experience in managing budgets and P&L for marketing initiatives exceeding $5 million

• Exceptional leadership and communication skills

• Demonstrated success in event management, trade shows, and overall marketing strategy

• You thrive in hyper-growth tech startup environments & consider yourself well-versed in B2B SaaS product marketing

• Experience with Asana, Salesforce, Pardot, Tableau, Salesloft required

About Us 

NinjaOne automates the hardest parts of IT, empowering more than 17,000 IT teams with visibility, security, and control over all endpoints. The NinjaOne platform is proven to increase productivity, while reducing risk and IT costs. NinjaOne is consistently ranked #1 for its world-class support and is the top-rated software on G2 in seven categories including endpoint management, remote monitoring and management, and patch management. 

What You’ll Love

We are a collaborative, kind, and curious community. 

We honor your flexibility needs with full-time work that is hybrid remote. 

We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance. 

We help you prepare for your financial future with our 401(k) plan. 

We prioritize your work-life balance with our unlimited PTO. 

We reward your work with opportunity for growth and advancement. 

Additional Information 

Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For California-based roles, the base salary hiring range for this position is $00,000 to $00,000 per year. 

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