Kroenke Sports & Entertainment Denver , CO 80208
Posted 2 months ago
Job Title: Sr. Director of Marketing, Colorado Avalanche
Department: Avalanche Marketing
Business Unit:
Location: Denver, Colorado
Reports To: VP of Marketing, Colorado Avalanche
Employment Type: Full Time - Salaried
Supervisor Position: Yes
Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK'S Sporting Goods Park, the Paramount Theatre, 1STBANK Center, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.
Nature of Work:
The Sr. Director of Marketing for the Colorado Avalanche is considered an important leader of the department and is expected to act as a main liaison that connects all internal departments involved with the Colorado Avalanche. A true brand champion, the Sr. Director of Marketing is responsible for maintaining and promoting the key mission and values of the Avalanche through in-market activations, content collaborations, and promotional opportunities.
Examples of work performed:
Brand Strategy
Develops and leads a multi-faceted marketing and brand strategy focused on enhancing revenue opportunities, building the brand, increasing fan engagement, driving ticket sales and driving sponsorable opportunities
Designs and implements comprehensive marketing strategies to inspire new fandom and further develop current fandom
Assists in development of unified brand identity across all deliverables and channels
Drafts and presents insightful and on-trend proposals that support key campaign initiatives
Assists in creating a narrative to drive compelling storytelling
Reviews and approves the usage of brand marks in Sponsorship cross-promotion creative to ensure adherence to brand guidelines
Activation
Collaborates across the organization to build, manage and execute year-long promotional, events, sponsorship, and community involvement calendar
Increases brand awareness and fan engagement through ideation, planning and execution of season long events and activations - including concept proposals and end of season/campaign recaps
Collaborates across the organization to develop, grow and execute NHL initiatives and campaigns
Integration
Works in close partnership with, and drives synergy between, Marketing and all internal stakeholders (Sponsorship, Tickets Sales, Game Presentation, Digital, Community Relations)
Collaborates with Sponsorship to create and monetize assets that support the Colorado Avalanche brand and partner objectives
Works with other local teams, organizations and fan groups to identify integration opportunities to amplify objectives
Management
Mentors, coaches and develops department team members - with a focus on the Marketing Coordinator, Events
Oversees department Internship program
This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Working Conditions & Physical Demands:
Typical Office Conditions - must be able to work in a hybrid environment
Lift up to 50 lbs. occasionally
Work in extreme weather conditions occasionally
Nights, weekends, and holiday hours required occasionally dependent on team/event schedule
Qualifications:
Minimum
7+ years experience in Marketing, Brand Management, Event Management or related field with at least 2 years of experience in a leadership/management position
BS/BA degree in marketing, communications, or related field
Applicants must meet minimum qualifications at the time of hire.
Preferred
Previous sports industry experience highly preferred
Ability to acquire or produce and maintain a valid driver's license and meet company vehicle driving standards.
Competencies/Knowledge, Skills & Abilities:
Ability to maintain positive attitude and demonstrate professionalism
Ability to maintain a high level of confidentiality
Ability to complete work accurately and in a timely manner
Ability to demonstrate good judgment skills
Ability to communicate effectively orally and in writing
Possesses excellent interpersonal skills
Ability to multi-task, prioritize and adapt to changing environments
Compensation:
Base salary range $75,000-$80,000 per annum
Eligible for annual discretionary bonus
Benefits Include:
12 Paid Company Holidays
Health Insurance (Medical, Dental, Vision)
Paid Time Off (PTO)
Life Insurance
Short and Long-term Disability
Health Savings Account (HSA)
Flexible Spending plans (FSAs)
401K/Employer Match
Equal Employment Opportunity
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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