Sr. Director, Franchise Sales

POSITION SUMMARY

The Sr. Director, Franchise Sales is responsible for the creation of the long-term franchise recruitment strategy and partner with the Lead of Real Estate in obtaining CKE's long-term growth plan. This position leads the CKE Franchise Sales Team with responsibilities for recruiting new franchisees, working with existing franchisees to align on opportunities, and gaining commitments to growth under Development Agreements. Source, attract, and assess candidates who are interested in the acquisition/transfer of existing locations. This position is also responsible for all franchise marketing materials, managing CKE franchising Website, management of the franchisee recruitment process and selection, market analysis and alternative business development initiatives.

ESSENTIAL FUNCTIONS

May perform any or all of the following duties:

• Accountable for the annual Franchise Recruitment and Net Unit Growth plan for Hardees and Carl's Jr.

• Owns the expansion of all CKE brands across domestic locations; develops, plans and executes franchise recruitment activities that generate qualified new franchise candidates and other business platforms to grow the restaurant systems. Meeting or exceeding budgeted targets.

• Builds a franchise development pipeline and process that consistently maintains a sufficient inventory of qualified franchisees to meet the company's yearly quota.

• Owns all recruitment initiatives for new franchisees, which includes working with CKE marketing department and external ad agencies to design and implement recruitment campaigns.

• Leads and directs a franchise coordinator and is involved in all aspects of the company's Domestic business growth and development - including strategic planning, franchisee recruitment, franchisee onboarding, market analysis, and alternative business development initiatives.

• Owns the franchise onboarding process for both new growth franchisees and new franchisee purchases. Participate with multiple departments within the organization (i.e., legal, operations, training, marketing, finance) to ensure proper onboarding of new franchisee candidates.

• Nurtures relationships with outside industry contacts, and networks with existing multi-unit franchisees, restaurant professionals, entrepreneurs, developers, private investors, and high-net-worth candidates. Conducts in-person meetings as necessary throughout the sales and recruitment /transfer process and provides acceptable notification to senior leadership regarding their required participation.

• Coordinates and conducts all new franchisee 'Discovery Day' activities with candidates, which may include in-person meetings with senior leadership, dinners, events, shop and home office tours, presentations, and interviews.

• Ensures that all internal and external franchise requirements are met, including following proper FDD disclosure / legal requirements, completing all background and credit checks, and maintaining all applications, contracts, and other required documentation at all times.

• Represents CKE (Hardees / Carl's Jr) at industry trade shows, seminars, social events, webinars, networking sessions, speaking engagements, etc.

• Utilizes CRM platform (FranConnect) to ensure proper documentation throughout the candidate qualification & onboarding process.

• Works with Franchise Operations, Marketing, Supply Chain/Logistics, Corporate Development and Facilities teams to conduct business reviews and franchise health assessments.

• Effectively utilizes, sets, and manages franchise recruitment budget and stretch targets for domestic locations.

• Responsible for clearly communicating the franchise strategy, processes and status with direct reports, peers, department leaders, franchisees, franchise leadership and senior leadership on a regular basis.

POSITION QUALIFICATIONS/CORE COMPETENCIES

• Minimum of 12 years of experience in Franchise Sales Industry, with QSR experience highly preferred.

• Bachelor's degree in business, marketing, or a related field highly preferred.

• 5 or more years of experience managing a sales team, either in the franchise industry or similar, selling to high-net-worth Investors

• A history of working cross-functionally and with senior leadership a must.

• Must have excellent written and oral communications skills.

• Prior experience in analysis (both quantitative and qualitative)

• Must have intermediate knowledge of Excel, Word, PowerPoint and Outlook applications.

• Prior GIS or other market analytics experience

• Experience with CRM, FranConnect, SmartSheet, and all Microsoft products.

• Working knowledge of standard franchise documents & compliance standards.

• Must display strong analytical and organizational skills and have the ability to identify and implement process improvement strategies with positive business results.

• Must possess a high level of confidentiality to ensure proper handling of sensitive information.

• Ability to think strategically, perform long-term planning, recruit, and generate leads, manage 3rd party agencies,

• Working knowledge of applicable franchise statutes.

• Proven abilities in sales, communication, cross-functional team building, oral and written skills along with time management.

WORK ENVIRONMENT

• Restaurant Support Center that is a fast paced, high volume of activity and a deadline driven environment.

PHYSICAL DEMANDS

• Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse

• Travel as needed (Greater than 50%)

• Must be able to lift up to 50 pounds occasionally.

• Must be able to work in both warm and cool environments, indoors and outdoors.

THE COMPANY RETAINS THE RIGHT TO CHANGE OR ASSIGN OTHER DUTIES TO THIS POSITION AS DEEMED APPROPRIATE WITH OR WITHOUT NOTICE.