The Senior Director of Product Marketing will be part of the Corporate Marketing team. We are responsible for determining how to reach our desired customers and what messaging will appeal to them. Our job is to manage Catalina's messages and outward appearances!
The Sr. Director, Corporate Events & Industry may sit onsite in our St. Petersburg, Chicago, or Atlanta offices. He/she will be responsible for leading the development and implementation of a strategic plan for Catalina's corporate-wide projects and events, external (industry) and internal. This position is responsible for working with senior level executives in planning their strategic events for each year. Includes identifying leading industry influencer events for Catalina existing and prospective clients, planning, coordinating and executing special events, meetings, conferences and other special projects. This includes, developing an industry calendar, coordinating overall event management that is not limited to: event identification, site selection, hotel contract negotiations, vendor service agreements, entertainment, premium management, event communications and scheduling, overall logistics, budget monitoring and post-event reporting.
Lead to ensure flawless delivery of Catalina's meetings & events from event conception to planning/on-site execution to post-event analysis and wrap-up
Able to build effective relationships within the organization and to understand and interpret the strategic goals and collaboration with internal stake holders to ensure their priorities are understood to deliver high-quality events, distinguishing Catalina within the industry
Collaborate with Sales, Marketing, Product and Data/Analytics to support their event objectives and propose recommendations for all event elements to relevant stakeholders
Identify industry event and organizational opportunities that showcase Catalina differentiation
Plan, budget, coordinate and execute Catalina internal and external strategic projects including:
President's Club (Sales Incentive Trip)
National Sales Meetings
Board of Director Meetings
Annual Investor-Analyst Conference
FMI Executive Conference
NACDS (National Assoc of Chain Drug Stores)
CHPA (Consumer Healthcare Products Assoc)
Expo West & East
Advertising/Promo trade events tbd (e.g. ANA, AARF)
CMO Events (CMO Club, CMO Council, Cannes Lions)
Assess business needs and communicate recommendations to management, including budget/funding proposals, speaking opportunities, deep partnership opportunities
Act as main point of coordination and contact and serve as concierge to visiting VIPs and clients. May include, but will not be limited to travel needs, selection and planning of dinners, off-site activities, entertainment, premiums/amenities, etc.
Overall responsibility for CSL management, including CSL scheduling, staffing, collateral, inventory, product display and related client events
Other special corporate events or meeting related projects as assigned
Leverage and maximize resources, including cross-business segment project/event budgets
Coordinate vendors to procure supplies
Keep management and other key personnel appraised as to the progress of all events projects
Assist in managing Corporate Communications relative to trade show, meetings and event support
Bachelor's degree in business, communications, or marketing or equivalent industry experience; Master's preferred
At least twelve (12) years progressive experience in industry relations, special events, trade show management, corporate communications, public relations, branding, and/or marketing
At least seven (7) years experience with corporate engagement
Knowledge of consumer-packaged goods industry and/or Catalina's customer market
Must work effectively cross-functionally and with senior management
Must have strong interpersonal and communications skills, maturity and good judgment and be capable of communicating with a diverse range of individuals, including strong consulting and presentation skills
Exceptional project management skills, including managing multiple tasks and priorities
Strong organizational skills, including follow-up
Possesses an ability to think ahead and plan over a 1-3-year timeframe
Ability to design creative, experiential events with a sophisticated aesthetic
Proficient in all Microsoft Office software, including strong proficiency in PowerPoint
Strong negotiation skills and ability to manage internal department budgets as well as partner-department project budgets (i.e., President's Club, National Sales Meeting, etc.)
Ability to balance interest and needs of multiple parties
Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.