Sr. Director- Audience, Insights & Measurements

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.

Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.

About Albertsons Media Collective

Albertsons Media Collective is a tech-centric, people-focused retail media network. Albertsons Media Collective assembles an inclusive, dynamic team of proven industry leaders to help drive sales for our clients and profitable growth for Albertsons. Albertsons Media Collective has a rich history of tradition, innovation, relationships, community values, and putting customers first. We reach shoppers where they are. Anytime, everyplace through the moments that matter most.

We are a collection of local businesses serving communities through the richness of diversity, relationships, and locality.

Bring your flavor

Building the future of food and well-being starts with you. Join our team and bring your best self to the table. #LI-AL1

What you will be doing

The Senior Director of Audience, Insights, & Measurement for Albertsons Media Collective will lead the Audience, Insights and Measurement function that ensures Albertsons Media Collective is capitalizing on the two most important functions to retail media - it's 1st party data and closed loop measurement. Reporting directly to the VP of Business Strategy & Marketing Science, as the leader of this capability and team, you will ensure we are delivering best-in-class solutions to our clients. You will be a thought leader in the space. Both building for what our clients need now, and what our clients will need next.

You will lead the teams that provide proof of our business impact and synthesize performance metrics into compelling reporting that lay out actionable insights across multiple marketing channels including On-site Search, On-site Display, Off-site display, Pinterest, Meta and any other emerging marketing channels. As the head of analytics, your team will provide day-to-day insights to optimize performance of all AMC marketing campaigns that are in service to the endemic and non-endemic brands that are our clients.

The position will be based in Pleasanton, CA, or one of our main regional offices.

Main responsibilities

This role is highly visible across internal and external partners, charged with identifying areas of opportunity to drive revenue by instilling data-driven best practices across the organization. As our Senior Director, Audience, Insights and Measurement, you are expected to:

• Build first to market measurement and audience solutions: Deliver measurement and audience roadmap focused on continuous improvement that leads the market in terms of capabilities.

• Stakeholder management: Proven track record of driving impact in highly complex and matrixed organizations leveraging outstanding communication & business aptitude. Ability to influence internal and external business partners owning media planning, Product Management, IT, Media agencies, and MarTech / AdTech partners.

• "Client facing" communication skills: Thrive in an environment of diverse and, at times, conflicting priorities and needs, leveraging strong partnership & communications skills.

• Omnichannel subject matter expertise: Experience with hands-on implementation & use of emerging customer-centric technologies and capabilities including identity management, data onboarding, Personalization (Product recommendations & affinity, campaign management), 1st party / 2nd party / 3rd party data systems (e.g., CDP, DMP, data exchanges), all built on a strong customer-first mindset.

• Audience Insights and Management: Develop audience & basket insights with strong CRM analytical skills. Design, Execute, & Govern concurrent tests as well as delivering business reporting platforms and insights.

• Build and manage highly effective Analytics & Insight teams, and manage 3rd party partner agencies and resources

• Some travel may be required, up to 10%.

The salary range is $129,200 to $222,980 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.

A copy of the full job description can be made available to you.

What we are searching for

• 12+ years relevant experience with 6+ years in retail with analytics in multi-channel marketing

• BA/BS required; MBA preferred

• Working knowledge of Display, Paid Social, and / or Search marketing channels as well as full funnel KPIs

• Strong programming skills, including SQL, SAS, Python, R, etc.

• 6+ years' experience leveraging enterprise-level digital analytics platforms (e.g., Adobe Analytics, Google Analytics, Facebook Business Manager, DSPs, LiveRamp, etc.)

• Working knowledge of rules-based attribution, test vs. control methodologies, algorithmic multi-touch attribution (MTA), and regression-based media mix modeling (MMM)

• Exceptional communication and presentation skills, with ability to present and translate complex information to both executive and technical partners while staying focused on our business goals

• Excellent track record at building relationships and partnering with internal & external clients on complex business problems to develop actionable recommendations.

• Preference will be given to candidates that also understand Big Data technology and how to leverage the platform to blend data from multiple data sources to help answer key business questions

We believe the successful candidate has these qualifications and experience:

• Must display leadership style that is inclusive, collaborative and trained to listen for understanding

• Ability to understand the link between strategy and actions/tactics needed to support the strategy

• Experience on working on large scale initiatives

• Exemplary oral and written communication skills

• Experience interfacing with executive-level leaders

• Strong program management and leadership experience, with ability to influence at all levels.

• Demonstrated command of process, management, and finance in support of strategic projects and programs

• Demonstrated ability working strategically and collaborating across departments

• Action oriented with demonstrated strength in managing multiple and simultaneous deliverables

• Ability to connect the dots with multiple conversations and initiatives, keeps a pulse on the business and brand from multiple angles

What is it like at Albertsons?

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

Albertsons is an Equal Opportunity Employer

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.

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