Sr Digital Marketing Specialist

Company Information

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services combined with innovative technology solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Company Culture

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Job Overview Summary

A Sr Digital Marketing Specialist is responsible for all online marketing initiatives for a company. It is the job of the Sr Digital Marketing Specialist to work with staff and other department heads to develop marketing and promotions campaigns. A Sr Digital Marketing Specialist oversees campaigns from their initial ideation to their completion and implementation.

Job Duties & Responsibilities

• Collaborate with marketing managers to execute end-to-end multichannel marketing campaigns and webinars to generate high quality leads, to drive sales opportunities and ultimately revenue.

• Develop digital marketing plans to support goals.

• Execute against approved campaigns, produce reporting about those campaigns, and execute enhancements based on analytics.

• Manage our SEO and PPC advertising strategy.

• Drive our marketing analytics - generate flash weekly and detailed monthly reports on the performance of our digital marketing initiatives and communicate with key stakeholders.

• Leverage our analytics across platforms to make strategic recommendations for the marketing team.

• Collaborate with the Web Developer and Designer to optimize our websites.

• Collaborate with content marketing to build effective campaigns using our content to increase awareness, generate leads and drive conversion.

• Collaborate with Customer Relationships team to ensure effective handoff of marketing leads.

• Collaborate with Business Systems teams on software integrations with Salesforce.com and more.

Location

This role is open to candidates working remotely in the United States.

Basic Qualifications

• Bachelor degree in Marketing Communications, Journalism, Public Relations, or Business OR equivalent experience.

• 4+ years of experience with inbound marketing experience in a B2B industry.

• Experience with WordPress or other content management systems preferred.

• Experience with Pardot or other marketing automation software.

• Experience with Salesforce.com or other CRM.

• Experience with Google Analytics or other analytics platform.

Preferred Qualifications

• Experience with WordPress or other content management systems preferred.

• An interest in understanding the industry and our business' mission required.

• Demonstrated experience in using inbound marketing strategies to optimize customer leads and retention.

• Ability to work highly collaboratively with cross-functional teams, while also possessing strong organizational skills to work independently and manage projects with many moving parts and deadlines.

• Demonstrated communication skills, including listening, writing and speaking.

• Demonstrated ability to understand an audience/industry and provide thought leadership.

• Excellent independent and team collaboration skills.

• Proficiency with MS Office (Word, Excel, PowerPoint) required.

Physical and Mental Requirements

• Sit or stand for extended periods of time at stationary workstation

• Regularly carry, raise, and lower objects of up to 10 Lbs.

• Learn and comprehend basic instructions

• Focus and attention to tasks and responsibilities

• Verbal communication; listening and understanding, responding, and speaking

US Equal Employer Opportunity (EEO) Statement

Advarra is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Advarra provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Advarra takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.

Pay Transparency Statement

The base salary range for this role is $50,900 - $86,600. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.

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