Sr. Digital Marketing Performance Analyst II (Management Opportunity)

Connexity, a Taboola company is a performance-marketing technology company whose core purpose for 25 years is to help online retailers find new customers and drive sales at a cost that meets ROI objectives. As the leading independent source of new customers and sales for online retailers, we manage the complexities of a wide range of customer acquisition channels on behalf of thousands of retailers, with proven success in the US, UK, EMEA and APAC, We connect over 60,000 publishers to 50,000 retailers around the world, generating $5m+ of sales every day across our suite of products (Skimlinks, ShopYourLikes, Connexity). We joined forces with Taboola in 2021 and Skimlinks in 2020, making us the first and largest, open-web source for Publishers and Creators to access eCommerce!

Do you consider yourself go-getter? Passionate about data analytics? Is problem-solving in fast-paced environments in your DNA? Are you a natural leader, looking for an opportunity to develop your own team? Want to work for an award-winning company with an awesome culture, solid products and clients that drive the commerce industry? You're in the right place!

As a Senior Digital Marketing Analyst II, you'll manage a variety of strategic objectives across Analytics, Operations, Innovation, and Leadership. Using big data, you'll extract, analyze, and report on findings that drive growth for the business and clients. You'll monitor and optimize pricing and sales performance across a portfolio of traffic channels (Affiliate, Influencers, and various Paid Media sources), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network. Lastly, you'll develop skills to manage and guide the professional development of high-performing analysts while building strong relationships with internal and external partners.

Responsibilities:

Analytics

Allocation of time: 35%

• Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
• Formulate hypotheses that can be tested, measured, and reported on to a larger audience
• Support business initiatives by identifying key trends in big data that can drive growth for the business
• Validate data integrity in all analyses performed

Operations & Execution

Allocation of time: 40%

• Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer

acquisition on paid traffic channels) and demand (performance management of strategic retailers)

• Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
• Manage the quality of inbound and outbound traffic and optimize toward business targets daily
• Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
• Act as internal and external source expert for accounts & business unit(s) managed

Strategy & Innovation

Allocation of time: 15%

• Produce and present executive reports that provide recommendations to drive high-level decision-making
• Lead projects and pitch ideas for products/processes that enhance operational effectiveness
• Develop project and product roadmaps that support the growth of business units owned
• Remain current on professional and industry developments directly impacting area of responsibility

Leadership & Team Development

Allocation of time: 15%

• Play a key a role in managing and guiding the professional development of junior-level analysts
• Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
• Develop training protocol and onboard new hires to be operationally effective within three months
• Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
• Demonstrate ability to maximize mentee performance and contribution to the team
• Manage and maintain strong relationships with internal teams and external partners

Requirements

• 6+ years of experience in a data analytical role
• 4+ years of experience managing paid digital marketing campaigns
• 1+ year(s) of managerial experience; preferred or strong desire to manage and build a team
• Performance marketing / direct response experience required
• BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
• Ability to transform complex facts and figures into plain English that can be easily understood
• Keen attention to detail, financial responsibility, and strong organizational skills
• Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
• Excellent communication skills
• Strong working knowledge of Excel and capacity to work with technical systems and teams
• Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
• Knowledge of SQL, Perl, Python a plus

Benefits

Voted “Best Places to Work,” our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA and APAC. We offer top benefits including flexible time off, paid holidays, competitive comp, team events and more!

• Health Care Plans (Medical, Dental & Vision)
• Retirement Plan (401k Matching)
• Life Insurance (Basic, Voluntary & AD&D), LTD & STD
• Paid Leave Benefits (Maternity, Paternity & Medical)
• Learning & Development Program (educational tool)
• Flexible work schedules
• Free Food & Snacks
• Wellness Resources
• Equity

We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.

Our preference is to have this position in office 1 day/week working in our Santa Monica office: 2120 Colorado Ave, Santa Monica, CA 90404. However, we are open to 100% remote in the following states: CA, CT, CO, FL, NJ, NV, NY, TX, and WA.

The pay range for this position is $110,000 - $135,000. The pay offered may vary depending on several factors such as job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as Bonus, Equity, 401(k) match, and rich benefits.

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