Sr. Digital Marketing Manager, Wondery

DESCRIPTION

Wondery is seeking a Digital Marketing Lead to play a critical role in overseeing our digital marketing efforts across organic social, e-mail marketing and emerging video platform marketing. The right candidate has robust campaign development and implementation experience, with a background in content marketing. This position will report into the Head of Marketing Resources and will manage a small team and multiple creative and social agencies.

The Digital Marketing Lead requires an individual who is highly data driven, organized and analytical with strong strategic and tactical skills. The candidate will be able to carefully and strategically plan at a detailed level; schedule and manage multiple campaigns; while collaborating across multiple teams (Content, Franchise, Show Marketing and Analytics) .

Key job responsibilities

• Develop Wondery's social media growth strategy and playbook for existing and emerging channels

• Lead the development, implementation and growth of always-on social media campaigns for brand and show marketing that deliver positive results against key goals

• Manage external creative agencies and oversee creative ideation on all aspects of the production process to deliver innovative, best-in-class social campaign materials

• Work with platform partners to ensure the business is adopting the latest product features and best practices

• Analyze and report social channel performance to quantify effectiveness of campaigns and scalable learnings

• Work with media team to develop successful paid amplification campaigns, including those with influencers and partnerships

• Maintain deep understanding of social media metrics and data analysis

• Oversee all e-mail marketing efforts, utilizing Braze, CRM, and other tools to track and optimize campaign performance

• Strategically develop and execute workflows that will help and motivate the team

• Work as a liaison with third-party partners to help Wondery and partners reach their respective goals.

• It's critical this person is passionate about social media, trends and emerging platforms to help curate first to market and engaging ways to reach consumers for our podcast shows.

A day in the life

The Digital Marketing Lead will lead day-to-day efforts in digital strategy from ideation to execution of all social media campaigns (organic/paid). This person will oversee a small team to ensure all digital marketing tactics are aligned to the overall marketing strategy . They will also run point on external communications with agencies overseeing digital media efforts, in addition to internal, cross-functional teams such as Analytics, Legal and Content. They will act as the owner of all social media specific plans and campaigns, from strategy to completion. This role will report to the Head of Marketing Resources. A successful candidate will have a deep understanding of digital media, with a proven-track record of planning, delivering, and reporting on a range of digital media campaigns across various social platforms and email marketing. The ideal candidate is detail-oriented, and someone who enthusiastically brings fresh, innovative and fun ideas to Wondery campaigns. This person should thrive in a fast-paced environment and innately bring passion and energy to projects and overall team dynamic.

About the team

Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows SmartLess, Morbid, and How I Built This. Wondery was behind eight of the "Top 25 New Shows of 2022" (according to Podtrac) and is the #2 podcast network in the US (according to Podtrac and Triton) including Twin Flames, Fed Up and Will be Wild. Over 50 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience communicating results to senior leadership

• Experience using Microsoft Excel to manipulate and analyze data

• Agency Experience a Plus

PREFERRED QUALIFICATIONS

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights

• Experience with Salesforce and Tableau

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.