Sr Digital Marketing Manager

Plainscapital Dallas , TX 75201

Posted 2 months ago

If you are looking to work in an Agile work environment that offers Service Beyond Expectations, this role could be for you. Here at PrimeLending, our culture is built around one simple belief - investing in our talented, dedicated employees.

PrimeLending is seeking an experienced, results driven, AVP of Digital Marketing with a proven track record. Reporting to the Head of Marketing, the Sr Digital Marketing Manager will oversee the digital marketing strategy for the company, including all corporate websites (multiple verticals), landing pages, paid digital campaigns, online listings, third-party reviews and social media. The Sr Digital Marketing Manager will be responsible for the management of all digital platforms and service providers, ensuring the success of PrimeLending's business growth objectives and customer experience goals.

In this role, you'll combine your knowledge of the web, digital marketing and social media with your business acumen to bring greater brand awareness, increase lead generation, and increase customer engagement. The candidate will collaborate with other members of the Marketing team as well as cross-functional teams around the organization. The Sr Digital Marketing Manager will have management responsibilities for the in-house digital team, social media resource as well as the responsibility of managing third-party vendors and freelancers.

Essential Functions Lead and support digital marketing team, setting team priorities, timelines and deliverables Work with digital team to create and execute product roadmaps for all digital properties - including required changes of site architecture, design, content and development updates as needed Manage any digital marketing campaigns across PPC, paid social media, display advertising, retargeting, affiliates, and search engines for corporate initiatives Consult and lend expertise to regional marketing coordinators and branch managers on regional digital initiatives and ideas Strategically plan, test, implement, and optimize online marketing initiatives Devise strategies to drive online traffic to the company website Manage any digital marketing third-party vendor relationships Monitor SEO to identify ranking opportunities and overall visibility for PrimeLending web properties Responsibility for planning and budgetary control of all digital marketing Keep up to date with our audience's preferences and latest digital marketing technologies to proactively suggest new campaigns Track conversion rates and analyze web traffic metrics; create and disseminate reporting monthly Manage the ongoing evolution of our digital properties, including design enhancements, UI/UX changes, content strategy and ADA compliance Establish best practices in digital marketing and monitor ROI and KPIs Establish and maintain scalable processes that ensure best practices in campaign and lead management Analyze marketing and sales data to develop insights and make recommendations on areas for optimization Evaluate latest technologies and add-on applications to improve and optimize marketing team performance Campaign and site analysis, reporting and recommendations The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company. Job Requirements 6 years of proven work experience as a Sr Digital Marketing Manager Demonstrated experience and proven track record with SEO/SEM strategies Well-versed in GA and other reporting/analysis tools Demonstrable experience with marketing automation programs Has experience supporting a distributed model/sales team First-hand knowledge and experience with maintaining and enhancing online reputation Experience implementing and optimizing Google AdWords campaigns Solid knowledge of web analytics tools like Google Analytics and Google Tag Manager Hands on experience with online marketing tools and practices Understanding of web design best practices and development Previous financial services experienced preferred Excellent verbal and written communication skills Strong analytical and project management skills BS degree in Marketing, Advertising or relevant field Minimum 2 years of supervisory experience required Strong understanding of current online marketing concepts, strategy and best practice About the Company Why PrimeLending? We offer a competitive compensation/benefits package and a fun, professional culture and work environment the people are fantastic!

National Mortgage Company founded in 1986 and headquartered in Dallas, Texas 2700+ employees and nearly 300 locations across the nation A subsidiary of PlainsCapital Bank, PrimeLending is owned by a financially strong public parent company, Hilltop Holdings (NYSE: HTH) For 3 consecutive years we have been ranked by the Dallas Morning News as one of the top employers in the DFW area We have a very strong, experienced executive leadership team and are a stable, well-capitalized organization that is poised for lots of growth/expansion 6th of the Top 100 Mortgage Companies in America by Mortgage Executive Magazine 4th in top retail volume by Scotsman Guide (8th in top overall volume) Dallas Morning News- Top Places to Work:,_A_PlainsCapital_Company Hilltop (PrimeLending's parent company) was recognized as being ranked by Forbes #5 on their list of best banks: Fortune- best workplaces in finance and insurance: Fortune- fastest growing companies: Fortune- best workplaces for women:

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