Amazon Web Services (AWS) is building its own world-class personalization platform and we are responsible for defining and delivering a collection of self-service performance advertising products and features. Our products are strategically important to Amazon Web Services businesses driving long-term growth.
Amazon Web Services Digital Marketing Platform & Operations Team (DMP) is seeking a Sr. Digital Marketing Manager to support and drive execution of personalization across web properties and channels. The DMP Team is at the beginning of building a single technology stack to support Ad campaign creation, and a large-scale, algorithmically driven planning and performance-based system. Among other challenges the team owns where, when, and to whom we serve marketing. The team is responsible for the front-end experience and technologies used by internal teams and 3rd parties.
This person will be responsible for improving the prospect and customer experience across AWS web properties and native channel properties. Responsibilities include campaign planning, optimizing ongoing campaigns, creating marketing content, campaign production, and reporting. Ongoing analysis of campaign performance by audience segment and A/B testing, as well as weekly reports on key campaign metrics.
The ideal candidate will have experience building and optimizing marketing campaigns, crafting experiences that build a relationship with a diverse set of customers, developing hypotheses and running tests (including A/B and multivariate), and managing projects across multiple teams. This person will be detail-oriented and organized, capable of handling multiple campaigns at once, and comfortable dealing with ambiguity and rapidly changing priorities. Successful applicants will have extensive analytics, data-driven marketing, and project management experience.
Responsible for campaign creation, planning, and reporting to support AWS product launches and events.
Develop, design, implement, and measure targeted marketing campaigns.
Manage and oversee the customer and prospect experience across web and channel properties.
Analyze campaign performance and optimize based on acquisition, engagement, and retention goals.
Use data to perform A/B tests on campaign messaging, landing destination, image etc. to optimize and improve marketing content.
Design production (in partnership with a dedicated design team).
Define, report on, and optimize key metrics.