Sr. Design Associate

La-Z-Boy, Inc. Costa Mesa , CA 92626

Posted 4 months ago


Responsible for creating sales utilizing exceptional customer service and knowledge of the La-Z-Boy selling process, products and services. Strive to create long-term customer relationships that will lead to increased sales and profitability. Develop awareness of interior design through practical experience, observation and interaction with a La-Z-Boy Designer.

Design Associate: In addition, assist the Designer in designing and creating comfortable and functional environments that represent a client's lifestyle, taste and budget.


Drives Sales

  • Contribute to store sales goals by selling furniture, accessories and services offered by La-Z-Boy

  • Team with Store Manager, Sales Manager, Designer, and Associates to promote the Design program and drive overall store sales

  • Assist the Designer to achieve established Design program sales goals

  • Consistently execute the La-Z-Boy selling process and strive to provide a favorable experience to all customers.

  • Develop and utilize sales skills and principals including approach, rapport building, needs discovery, customized portfolio presentations, answering objections, closing, follow-up, after sale service and continuing contact with all previous and potential customers

  • Maximize store promotions, marketing initiatives, and grassroots programs

  • Maintain strong knowledge of features and benefits of existing and new product line

  • Meet or exceed established goals as set by management

Design Program

  • Schedule professional home consultations to present customized room designs, including sample fabrics, furniture, tables and accessory recommendations as well as the benefits of a professional installation service.

  • Execute and champion the Design process per company guidelines

  • Responsible to support design related functions in the store

Customer Focus

  • Provide the highest level of customer service to all current and future customers

  • Ensure that each La-Z-Boy customer has an informative and positive experience by using good customer service skills and knowledge of products, while following the company selling process

  • Effectively use Podium to ensure customer satisfaction and future follow-up

  • Make sound business decisions to deliver customer satisfaction and promote team environment

  • Provide store support to incoming phone calls and emails

  • Assist in handling customer issues and/or complaints. Provide appropriate solutions and alternatives to the customer to achieve a satisfied experience

  • Escalate unresolved issues to Store Manager, if not available then Sales Manager or Designer


  • Maintain a positive working relationship with all store associates

Design Associate:

  • Train, coach and develop sales associates on La-Z-Boy product knowledge and selling process/skills to achieve store sales goals

  • Help promote and champion a culture of sales and service

Operational Excellence

  • Assist with maintenance of the overall visual appearance of store, this includes but is not limited to assist to maintain floor and/or showroom displays, tagging of products and accessories, maintaining accessory catalogs and design center fabrics, floor moves, and maintaining general store cleanliness

  • Adhere to general store operational procedures and guidelines

  • Accurately complete order information, collect deposits and fees, keep orderly customer records, and research customer payments and deliveries

  • Responsible to accurately complete the daily On-Point system log

  • Show a sense of urgency, enthusiasm and excitement with the store team and customers

  • Maintain adequate knowledge of company standards, product knowledge and internal processes and systems

  • Consistently schedule deliveries with customers

  • Other duties as assigned

Design Associate:

  • Responsible for opening and closing of the store

  • MOD responsibilities as assigned by management

  • Extended RMS access including override approval


  • Previous selling experience and ability to close a sale strongly preferred

  • Excellent communication, customer service skills, and organizational skills

  • Strong interpersonal skills to effectively communicate, build rapport, and positively influence

  • Demonstrated persuasion and negotiation skills

  • Ability to effectively manage time and conflicting priorities

  • Ability to effectively and productively with others as a team

  • Ability to work the schedule and hours dictated by business needs

  • Ability to work evenings, weekends and holidays as required

  • Initiative to meet assigned goals, missions and objectives and motivated to achieve more

  • Strong attention to detail

  • Proficient in the use of Microsoft Office, including Word, Excel, Outlook and PowerPoint

Design Associate:

  • Currently enrolled in or a graduate of an Interior Design program

  • Experience in using floor and space planning applications

  • Knowledgeable of general principles of home dcor and design (i.e. furniture, carpet, draperies, and color schemes)

  • CAD training a plus

  • CIDA accreditation preferred

Internal Candidates Interested in Senior Role:

  • Platinum Certified


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Sr. Design Associate

La-Z-Boy, Inc.