Sr. Demand Process Analyst

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Marketing Optimization is at the forefront of evolving the way Workday marketing goes to market as a holistic organization.

About the Role

Responsible for assisting in full end to end documentation of demand processes, across the scope of Workday's campaign to MQL flow.

Using domain expertise, evaluate existing technology, processes, and practices in order to make recommendations for continuous improvement of Workday's global demand management ecosystem.

Coordinate cross departmental resources in order to execute on approved recommendations.

Collaborate cross-functionally, analyze and report on processes and sub-processes performance, gaps, interlocks, and efficiency metrics across the demand management funnel and make recommendations to key collaborators for ongoing process improvements.

About You

Basic Qualifications

• 5+ years of experience in marketing/demand operations, marketing/demand strategy, or management consulting, preferably in cloud-base software.

• Holistic understanding of all processes, technology, and data that influence the demand generation funnel.

• Familiarity with

• Lead Scoring methods, implementation, and analysis.

• Marketing Data Structures, Campaign Hierarchy

• Return on Marketing Investment

• Ability to synthesize actionable recommendations from a wide variety of options.

Other Qualifications

• Ability to assist in synthesizing sophisticated process frameworks into consumable steps for senior leadership as well as workstream stakeholders.

• Proven track record of using data to identify areas of opportunity and present recommendations for improvement.

• Familiarity of lead generation development standard methodologies for high-growth technology companies.

• Lead scoring methodologies and implementation.

• Possess experience with Marketing Engagement Platforms, CRMs and Lead Generation Tools.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Primary Location: USA.CO.Boulder

Primary Location Base Pay Range: $109,400 USD - $164,200 USD

Additional US Location(s) Base Pay Range: $104,000 USD - $193,800 USD

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!