Sr. Demand Generation Manager

Who We Are

At Platform Science, we're working to connect everything that moves.

Founded in 2015, we are an open IoT platform that partners with innovative fleets, application developers, vehicle manufacturers, and equipment providers in the transportation industry to deliver revolutionary solutions to supply chain professionals across the globe.

Our employees are an engaging, diverse group of people who believe in the power of great ideas. We hire people with different experiences and perspectives to build a company culture that fuels growth through innovation.

We value thoughtful actions and empathy for others. We approach challenges with resiliency and creativity, while encouraging transparency because, no matter our backgrounds or responsibilities, we are one team.

About the Role

Do you have a strong track record of planning, building and managing successful marketing campaigns? Are you ready for a leadership opportunity to build a demand generation strategy from the ground-up?

We are looking for a Sr. Demand Generation Manager to help us create targeted marketing programs to drive awareness, acquisition, and activation, with the goal of building a fast-growing pipeline of qualified leads for the Sales team to close. You will design and build multi-touch campaigns with a keen eye towards performance KPIs. This role is both strategic and execution-focused, requiring a growth marketing mentality with a willingness to innovate to meet business objectives.

Essential Responsibilities

• Own the strategy and manage the day-to-day execution of multiple full-funnel marketing campaigns, with direct responsibility for hitting pipeline targets and performance KPIs. This includes inbound lead acquisition and outbound account-based marketing strategy.

• Analyze all aspects of our conversion funnel and identify the largest areas for optimization and implement strategies to capitalize on these opportunities.

• Design and execute the programs that nurture leads down the journey from prospect to customer, through various marketing channels. This includes but is not limited to advertising, emails, webinars, sales enablement, direct mail, trade shows, social media, SEM/SEO, and more.

• Partner with our Digital Marketing, Content, Communications, Field Marketing, and Product Marketing SMEs to deliver the right messaging to our various buyer personas

• Work closely with Revenue Ops to provide reporting and maintenance of sales and marketing data integrity.

• Work closely with Sales to optimize lead handoff and conversion

• Report on campaign performance, progress, and key learnings to pinpoint the precise tactics that work - and eliminate those that don't.

Experience

• Bachelor's degree preferred in Marketing, Advertising, Communications or related field

• 4+ years of demand generation, digital marketing, or campaign management experience, driving results across multiple channels

• Experience in B2B SaaS companies

• Expert written communication and project management skills

• Advanced understanding and experience with inbound and outbound marketing, lead generation programs, database marketing, lead championing, digital marketing channels, pipeline acceleration motions, and funnel metrics

• Ability to analyze marketing data and derive insights and opportunities

• Excellent understanding of buyer journeys, acquisition strategy and how to progress leads through the funnel

• Experience with Hubspot, Salesforce.com, Canva, and/or Asana

Platform Science Benefits Highlights

The company offers various benefits to regular, full-time employees including:

• Medical, dental, and vision insurance

• Short-term and long-term disability insurances

• AD&D and life insurance

• 401k plan

• Paid vacation, sick leave and holidays

• Six weeks of paid parental leave

For more information please see the Benefits Highlights brochure for regular, full-time employees.

In addition, you can access the Benefit Highlights brochure for regular, full-time employees by copying and pasting the link into your browser: https://www.platformscience.com/benefits.

This is an exempt role. Our job titles for each posting may span across more than one job level. The estimated base salary for this role is between $100,011 and $145,000. The range displayed on each job posting reflects the minimum and maximum target range for new hire base salaries across all US locations. Compensation packages are based on many factors unique to each candidate, including but not limited to skill set, work experience, relevant trainings and certifications, business needs, market demands and specific geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Platform Science collects your personal information to support its business operations, including for human resources, employment, benefits administration, health and safety, and other business-related purposes as well as to be in legal compliance. You can review further details of such collection and use in our Privacy Policy (link for browser: https://www.platformscience.com/privacy-notice).

At this time we only consider candidates in these states: AL, AR, AZ, CA, CO, FL, GA, ID, IL, KY, MA, MD, MI, MN, MO, NC, NH, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, and WI. In the future we plan to add more states.