Sr Data & Reporting Analyst

Time Warner Cable Birmingham , AL 35202

Posted 2 months ago

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Posting Job Description

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

At Spectrum Reach we offer a hybrid work arrangement for most roles.

JOB SUMMARY

Support Demand Marketing team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, along with solutions to best optimize internal resources.

MAJOR DUTIES & RESPONSIBILITIES

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Translate and implement business requirements in marketing automation platforms
Partner with Salesforce CRM team to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns
Monitor journeys and campaign operations
Design and configure journeys using activities within Journey Builder
Use Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis
Conduct database management for list building, data hygiene, and data enrichment activities
Integrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMC
Manage API integrations
Track and analyze performance; use data to form insights and test hypotheses. Understand and evaluate campaign metrics and distribute campaign performance to team members
In partnership with Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics

QUALIFICATIONS:

Fluency in marketing automation and personalization platforms such as Salesforce, Salesforce Marketing Cloud, Pardot, D&B Datavision or RevUp. (Certifications preferred)
Good knowledge JavaScript and AMPScript to support personalization efforts
Knowledge of Audience Management, DMP's and/ or CDP's a plus
Good communication skills along with skills for documentation and scoping, defining, and managing work
Strong independent project management skills
Strong organizational and time management skills
College degree in marketing, computer science, math, or engineering preferred
Lead nurturing experience a plus
Expert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plus
Google Analytics proficiency is a plus
UX Design knowledge a plus

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Posted 1 week ago

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Engagement Consultation Sr/Lead Analyst

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Posted 6 days ago

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