Sr. Data & Reporting Analyst - Media

Spectrum Birmingham , AL 35202

Posted 6 months ago

Sr Data and Reporting Analyst

Spectrum Reach ( grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.


This is a senior level position that is responsible for managing complex data and reporting to better assist management in maximizing resources in various departments or lines of business. Responsible for creating and producing forecasts, reports, ad hoc requests, dashboards, etc. in order to provide insights to determine operational impact, trends, and opportunities. This role requires thorough understanding of business analysis and data methodology.


  • Conduct complex data analysis in support of a variety of analytic solutions

  • Capture, develop, and document data definitions, business rules, and data quality requirements

  • Integrate data from multiple sources to produce requested or required data elements

  • Create and produce forecasts, reports, ad hoc requests, dashboards, etc.

  • Interpret data, analyze results, and provide insights to determine operational impact, trends, and opportunities

  • Develop reports and deliverables for management and communicate with all levels of stakeholders

  • Identify and define data quality improvements

  • Create and maintain report forms and formats, information dashboards, data generators, canned reports and other end-user information portals or resources

  • Ensure compliance with deliverable reporting requirements by performing quality data audits and analysis

  • Create specifications for reports based on business requests

  • Identify opportunities to use data to develop new strategies and improve business performance and utilize knowledge of mathematical modeling and other optimization methods to perform quantitative and qualitative data analysis

  • Perform other duties as requested


Skills/Abilities and Knowledge

Ability to prioritize and organize effectively

Ability to work independently, as well as in a collaborative and dynamic team environment

Ability to handle multiple projects and priorities

Ability to analyze and interpret data

Ability to quickly identify business problems/opportunities

Ability to communicate orally and in writing in a clear and straightforward manner

Ability to communicate with all levels of management and company personnel

Ability to manage multiple projects at one time

Ability to document, prepare and present data-driven presentations

Knowledge of software applications such as Word, Excel, etc.

Strong knowledge of SQL


Bachelor's degree in business or related field or equivalent experience

Related Work Experience
5+ years Data analysis and reporting or related experience

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Sr. Data & Reporting Analyst - Media