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Sr. Data Analytics (Website Analytics)

Two95 International Inc. El Segundo , CA 90245

Posted 1 week ago

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Title: Sr. Data Analytics (Website Analytics)

Duration: 6+ Months

Location: El Segundo, CA

Must Have: experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of:

  • Website/mobile (Adobe/Google Analytics)
  • DMP/Digital media (nice to have)
  • Account data (first and 3rd party), including demographics
  • Transactional data (product registrations, eComm, offer redemption)
  • Engagement data (email opens/clicks, push notifications taps, web visits and clickstream)
  • Data science language skills (Retention/Data Lead only)
  • Python
  • Modelling/ML
  • Other packages / platforms / skills
  • Data mining/profiling
  • Data visualization: advanced Excel, Tableau, Power BI

Responsibilities:

  • Deliver Data-driven, actionable insights

  • Analyze on-site customer journeys under an optimization-focused lens

  • Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis

  • Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role

  • Develop an intimate understanding of our client’s business and their customers, and pro-actively identify ways to help our clients achieve their goals

  • Work closely with account teams to identify opportunities, participate in sales pitches and strengthen SapientRazorfish’s leadership position in digital transformation

  • Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking

    • Experience Guidelines:

  • 3-6 years of experience with a focus in Site Analytics and Optimization or related fields.

  • Bachelor’s degree, in Marketing, Business, Engineering or a related field.

  • Passion for digital analytics, working with data and deriving insights to answer client business questions

  • Experience leading and delivering analytics engagements

  • Strong knowledge of the digital space and digital analytics

  • Strong communication and client service skills

  • Strong organizational skills and attention to detail

  • Strong consultative skills and the ability to challenge status quo and gain adoption

  • Comfort with working in and contributing to a fast-paced, team based environment

  • Management or mentorship experience - providing training, project support, career advice and delegated responsibilities

  • Proficiency in Adobe Analytics and other Adobe Marketing Cloud products, specifically Test and Target

  • Proven ability to influence stakeholder and senior leaders, and manage organizational change

  • Recruit and Manage team of ‘rock-star’ analysts

    • •Build a customer obsessed culture and grow our business

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    Sr. Data Analytics (Website Analytics)

    Two95 International Inc.

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