Sr. Corporate Reputation Marketing Director

At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Come build the next-gen financial services technology company at Early Warning, the company behind Zelle, where we're relentlessly focused on empowering prosperity in all its forms.

From fast money movement for over 100 million people who can access Zelle directly through their banking app to new account opening and beyond - we make a difference in the financial lives of consumers and businesses small and large every day. And we're only getting started. Join us and make your mark on what's next in financial services technology.

This dynamic role will wear several key hats including narrative-owner, reputation-builder, consensus-creator, executive thought partner, and strategic influencer. This position reports directly to the VP corporate and B2B marketing with matrix connectivity to the CMO's direct reports, the People Team (HR) and business unit leaders. This role is based in New York City.

Overall Purpose:

The Senior Director, Corporate Reputation Marketing, plays a pivotal role in shaping and executing our reputation marketing, including overall approach, definitions, thought leadership, strong thought partnership with our communications, social, content, and people teams, reputation content, plus critical stakeholder management. Working closely with executives and leaders, you will be responsible for utilizing modern marketing practices to foster a positive reputation and build consistency and trust with all key stakeholders including customers, executives, employees, governance bodies, partners, and the financial community.

Essential Functions:

Reputation Health and Development: Works with executives and leadership to craft the reputation strategy for the company at an enterprise level as well as a business unit level. Develops and implements marketing initiatives to strengthen, evolve and communicate the company's reputation and build trust while reinforcing company values. Establishes and manages the tracking of reputation and trust measurements and KPIs in partnership with marketing leads. In partnership with marketing and communication teams, drives external efforts, including campaigns, to enhance and strengthen reputation. Enables "feedback loops" to both test and measure reputation and sentiment.

Plant Our Flag for Societal Good: Works closely with marketing leadership to shape our approach to societal good and inclusion. Embeds that into an authentic corporate narrative at the corporate and business unit levels. Leverages best-in-class resources (internal and external) to craft and maintain a compelling overall narrative that reflects and builds on the company's reputation, while translating business strategies into crisp messages and showcasing wins. Creates a program for storytelling (voice, tone, channels) that unifies and elevates stories. Partners closely with the People Team (HR) on culture initiatives that tie to the narrative. Finds innovative ways to amplify EWS milestones, growth, and achievements/successes.

Corporate Marketing: Works closely with VP B2B and Corporate marketing to establish the corporate marketing plan, with the strongest lens on reputation. Manages creation of corporate marketing campaigns that will impact reputation awareness, including optimal content and modalities around the narrative and related storytelling. This may include, but is not limited to:

• Creating executive brands and subject matter expert brands in service of the corporate brand and business units.

• Flowing thought leadership content through social channels (paid, shared, owned), marketing around key industry issues

• Leveraging industry and trade association channels

• Exploring non-traditional channels.

• Utilizing modern marketing, digital, and social practices and partner closely with the communications team for highly coordinated content marketing and social reach.

Stakeholder Engagement: Develops and implements engagement strategies for key initiatives by stakeholders, including customers, select partners, and community members. Collaborates with executive leadership and cross-functional teams to ensure alignment between stakeholder engagement efforts and overall business objectives. Identifies and prioritizes key stakeholders and creates tailored engagement plans to address their needs and challenges. Supports Early Warning leaders from a marketing standpoint (in strong partnership with corporate and executive communications), including the creation and curation of data points, content, materials, and other preparation.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

Minimum Qualifications:

• Education and experience typically obtained through completion of a bachelor's degree in business or related field or equivalent work experience.

• Marketing thought leader with 12 or more years demonstrated success in strategic thinking and leading cross-functional teams and agencies.

• The successful candidate will possess a unique blend of excellent marketing and communication skills, strong executive presence, project management, and a passion for building collaborative connections.

• Excellent communicator who is comfortable with a variety of audiences and modalities, but especially strong writing and editing skills.

• Exceptional team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, cross-functional teams.

• Innovative and creative thinker, with a track record for translating strategic thinking into actionable and measurable plans, clear KPIs and shepherd the execution to achieve business results.

• Proven ability to socialize, get buy-in, persuade and sell strategic recommendations to senior stakeholders; experience managing diverse stakeholder feedback and negotiating to successful outcomes.

• Proven track record of "getting it done" in a fast-moving, technical environment

• Highly effective interpersonal skills with the ability to develop effective relationships and trust throughout all levels of the organization and with bank partners.

• High level of personal and professional integrity, sensitivity, and confidentiality

• Payments and/or banking experience is required, as is demonstrated project management.

• Background and drug screen

Preferred Qualifications:

• Education and experience typically obtained through completion of a master's degree business or equivalent in a related field

• Experience working for a high-growth organization

• Experience working in financial services for a regulated entity

• Specific experience working in payments and/or fraud areas

• Issues management experience

Physical Requirements:

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

The pay scale for this position in:

New York, NY in USD per year is: $230,000 - $260,000.

This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.

Additionally, candidates are eligible for a discretionary bonus, and benefits.

Some of the Ways We Prioritize Your Health and Happiness

• Healthcare Coverage

- Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.

• 401(k) Retirement Plan

- Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.

• Paid Time Off

• Unlimited Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.

• 12 weeks of Paid Parental Leave

• Maven Family Planning - provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!

Early Warning Services, LLC ("Early Warning") considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.