Sr. Copywriter (Creative Direction)

PROJECT BASED ROLE: Approx. 2 Month Assignment / Part-time (10 – 20 Hours Weekly, subject to change based on client needs) We are seeking a talented and experienced Copywriter with a passion for creative direction to join our client’s team.

This role will play a pivotal part in their brand refresh, leading discovery meetings, brainstorming brand names, and crafting compelling messaging for various audiences. The ideal candidate is a strategic thinker with a strong understanding of brand identity and a knack for developing engaging copy. Responsibilities: Conduct in-depth discovery meetings with key stakeholders to understand the brand’s history, values, and target audience.

Generate creative and memorable brand name options that align with the brand’s identity and resonate with the target audience. Craft compelling messaging across various channels, including website copy, social media content, marketing materials, and advertising campaigns. Provide strategic guidance and oversight throughout the brand refresh process, ensuring that the copy aligns with the overall creative vision.

Work closely with designers, marketers, and other team members to develop cohesive and impactful brand communications. Stay up-to-date on industry trends, competitor activity, and best practices in copywriting and branding. Qualifications: Bachelor’s degree in Marketing, Advertising, English, or a related field.

Minimum of 5 years of experience as a Copywriter with a focus on creative direction. Proven ability to develop strong brand identities and messaging. Excellent written and verbal communication skills.

Strong understanding of branding principles and strategies. Ability to work independently and as part of a team. Preferred Qualifications:

Experience in the Higher Education space Experience with brand positioning and messaging development. Experience with events J-18808-Ljbffr