Sr. Content Writer & Strategist

Fiat Chrysler Automobiles Auburn Hills , MI 48326

Posted 8 months ago

About Mopar:

Mopar (which is short for Motor Parts), has been around since the 1930's when it was trademarked to Chrysler Motor Parts Corporation. Today, Mopar is not just about parts, it's about giving people the best ownership experience for the entire time they own their vehicle, which in turn, results in them purchasing their next vehicle from FCA. The minute someone purchases an FCA vehicle, they become a Mopar customer. From parts to service and information to education, we're reinventing the ownership experience through our own relentless drive to serve our customers both on and off the road. Mopar offers a suite of products and services that are continuously marketed to every FCA vehicle owner -- All in Service of the People Who Drive Us.

Position Summary:

As a member of the Mopar Marketing Team, this role is primarily responsible for strategizing, planning and writing content for the Mopar magazine but will also be responsible for strategizing and writing content for additional marketing efforts as needed. Additional marketing efforts will include web, direct mail, email, etc. This role will also be responsible for creating new ideas and strategies to implement on social media with the intent to increase brand awareness, engagement, and followers.

The Mopar Sr. Content Writer & Strategist will work closely with other Mopar Marketing team members when needed and necessary to achieve outlined marketing and overall business goals. He/she will leverage previous marketing experience and knowledge to look at Mopar through a new lens and identify new ways the Mopar brand and its purpose can be showcased further.

Key Functions:

  • Be the sole copy writer and editor for the Mopar Magazine which is a printed 48-page publication that is produced 6 times per year with articles ranging between 10-12 per issue

  • Actively participate as a member of the Mopar Magazine editorial board to discuss and brainstorm magazine themes, editorial plans/topics and new ideas

  • Work closely with Mopar Magazine program coordinator to strategize and plan the content for each publication

  • Develop and create the editorial plan for each publication and work with relevant stakeholders to gain information to write articles

  • Work closely with the program coordinator and Sr. Graphic Designer to ensure the design is in alignment with the vision and plan for each issue and it is completed on schedule

  • Interview key constituents for article/copy content

  • Engage with the legal team to have copy reviewed and edited within the production schedule

  • Identify specific messages within the magazine and in other marketing efforts where additional social media could be utilized to gain more exposure, engagement, shares, followers, etc.

  • Write content for other marketing pieces when needed to initiate urgency for consumers to schedule dealer service, purchase accessories, etc.

  • Work closely with other Mopar marketing team members and Mopar leadership to strategize and determine new marketing methods that increase revenue, as well as create the content needed to complete the project and bring it to market

  • Work closely with other team members throughout FCA's global organization when necessary

  • Execute and manage content, and other assigned projects simultaneously and meet deadlines accordingly

Basic Qualifications:

  • Bachelor's degree in Communications, Journalism, Marketing, and/or related field

  • Minimum of 8 years professional experience in content writing and marketing

  • Minimum of 3 years project management experience

  • The ability to work with multiple people and teams throughout FCA's global organization

  • Executes with a strong work ethic and a "do what it takes" attitude

  • Excellent verbal and writing skills

  • Well versed in Microsoft word, Excel, and PowerPoint, and Google Suite

Preferred Qualifications:

  • Strong leadership and mentoring skills

  • Have a curious mind that thinks creatively to come up with new/different ideas

  • The capacity to enforce guidelines and processes

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Sr. Content Writer & Strategist

Fiat Chrysler Automobiles