Sr. Content Strategist

At Vionic, we're more than just a footwear brand; we're a human performance collective dedicated to harnessing science, ingenuity and input from medical professionals, athletes, and our loyal raving fans. Our exclusive VIO MOTION Technology, a fusion of dynamic movement and grounded stability, is the key to achieving whole-body balance. We believe balance is a force within each of us, shaping our physical, emotional, and mental well-being. Join us in moving purposefully with every step, where balance begins within, sets you in motion, and starts with Vionic.

Join our dynamic and thriving footwear company as a Sr. Content Strategist at Vionic in Novato, CA where you'll have the opportunity to make an impact by guiding and influencing culture, and leadership behaviors. If you have a passion for people and enjoy working in a fast-paced environment, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What you'll be doing

• Create and maintain: Provide guidance on which channels to use for content delivery and measure customer engagement to assess the effectiveness of the content strategy.

• Coordinate: Evolve current brand direction and set clear guidelines for voice, tone and messaging.

• Manage: Drive content and asset development (strategy, brief and delivery) across all touchpoints including earned, paid media, email, social media and owned and partner website and marketplaces.

• Collaborate: Collaborate with stakeholders to establish content calendars, ensuring a consistent and engaging brand presence that builds authority in science and style.

• Become an expert: Provide guidance to content contributors to deliver content on message on brand and on time. Inform content direction utilizing testing, search engine optimization, content trends and consumer behavior to influence content direction.

Perks you'll Enjoy!

• Our Shoe Discounts. No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands

• Career Development and Learning Opportunities. Sharpen your skills with our Learning Database of 12,000+ courses, LinkedIn Learning, and upfront education assistance.

• Benefits that Start Day One. To learn more details about our total rewards including 401k, health benefits and PTO, visit www.yourcaleres.com

• Mental Wellness. Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates

• Relaxed Dress Code. At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Qualifications that make you the perfect fit!

• Bachelor's degree (BA or BS) from four-year college or university; or four years' related experience and/or training; or equivalent combination of education and experience.

• Five plus years experience in managing marketing and brand initiatives in CPG, D2C or retail environment.

• Previous experience and familiarity working with influencers and external content creators, including contracting, supervising, and evaluating content work.

• Excellent problem solving skills and analytical ability to interpret metrics

• Industry knowledge of footwear or consumer soft goods is preferred

Vionic is part of Caleres Inc., a diverse portfolio of 15 global footwear brands including Sam Edelman,Famous Footwear,Naturalizer,Allen Edmonds and more. The Caleres' legacy includes more than 140-years of craftsmanship, a passion for fit and business savvy, with a mission to continue to inspire people to feel good…feet first.

Please note that the pay range provided is a good faith estimate for the position. The final compensation offer will be determined after reviewing relevant factors, which include a candidate's qualifications and experience.

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Other details

• Job Family Marketing

• Job Level Senior

• Pay Type Salary

• Min Hiring Rate $82,129.00

• Max Hiring Rate $99,375.00

Apply Now

• Caleres Vionic Office - Novato, 4040 CIVIC CENTER DR, SAN RAFAEL, California, United States of America

• Novato, CA, USA