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The role is open to New York City and San Francisco dependent upon where the candidate is currently located.
As part of our LinkedIn Marketing Solutions (LMS) business, we are looking to expand the Content Solutions Consultant (CSC) team. As a CSC, you'll be tasked with helping to elevate the overall content marketing expertise of both LinkedIn's clients as well as the internal sales teams. This person will balance providing both 1:1, custom client support with investing in scaled initiatives such as webinars, vertical-specific narratives/playbooks and sales enablement tools.
This role will specifically focus on supporting the Global Strategic Accounts or Regional Strategic Accounts team within the LMS Enterprise org. The Global Strategic Accounts team is comprised of the top spending clients mainly within the technology vertical. The Regional Strategic Accounts team is also working with the biggests spenders but who require more dedicated support in order to drive the growth the business demands.
CSC will be providing white-glove marketing strategy support that will draw upon an array of disciplines (Content Strategy, Creative, ABM, Measurement, etc.). In addition, the candidate will also need to excel at presenting to and gaining buy-in from executive level clients and senior internal stakeholders.
As part of the consulting practice, the CSC also needs to be highly collaborative to work with cross-functional partners such as Marketing Managers and Insights Analysts to collectively assess client challenges and create bespoke cross-functional solutions.
Lastly, as part of a global team, the CSC needs to be adept at both sharing best practices, new consultative approaches, etc with other verticals/regions as well as being receptive to continually evolving his/her approach based on learnings from others.
Delivering customized consultations and other, educational experiences to high priority LMS clients
Work collaboratively with cross-functional partners to tap into other specialized areas of expertise (Tech integrations, Measurement, Research)
Track and report qualitative and quantitative metrics that measure the team's impact on regional business outcomes.
Serve as an extended member of the global Content Solutions Consultant team, sharing best practices and ideas, collaborating across regions to deliver consistent counsel to global customers, and operating cross-functionally to contribute to and drive mission-critical decisions for the business.
Manage the workflow, qualification, scheduling, and reporting involved in the day-to-day scope of this role.
Engage in speaking opportunities in the industry to enhance LinkedIn's overall reputation as the premier marketing platform for brands to reach, engage and convert professional audiences at scale.
Travel Requirements:Sustained periods of travel up to 40% of time (pre-COVID-19)
BA/BS in Marketing or related degree, or equivalent experience
B2B client, consultancy or agency account management experience preferred
In-depth expertise in the technology vertical space is preferred
Consistent track record of achieving or exceeding targeted results
Proven ability to independently develop and create value-add content for marketers
Demonstrable experience in delivering impactful presentations to audiences of all seniority levels
Ability to impact key decisions through effective communication, presentation and listening skills
Proven ability to think strategically and to develop and execute comprehensive programs
Ability to communicate credibly with senior marketing executives
Highly organized, self-starter that can demonstrate creativity and resourcefulness
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