Invisalign Brand, Sr. Consumer Marketing Manager
The Invisalign brand is looking for a passionate marketer who thrives on building brands that consumers love. We are looking for a digital marketing maven who is excited about creating strategies that will drive the usage of Invisalign clear aligners with consumers in North America.
The ideal candidate is a digital marketer who thinks digital first and has a test and learn approach as a central mode of operation. This candidate is a consumer marketer at heart with a mixture of both creative and analytical skills. He/she must demonstrate an ability to work through a matrixed environment, as s/he will have to influence stakeholders across the consumer, professional, IT and sales teams. S/he must have the ability to analyze data, derive insights from the data, and be able to create go-to-market plans from the uncovered insight and drive results. This candidate has to take initiative, execute with excellence, be detailed oriented and at the same time operate with a passion to continuously test and learn as a core framework to better understand consumer behavior.
If you are looking for your next opportunity to create new smiles every day, we want to hear from you!
ESSENTIAL DUTIES AND RESPONSIBILITIES
Understand consumer behavior, key consumer barriers to adoption and be able to effectively incorporate insights into the development of a comprehensive marketing strategy.
Understand the consumer media landscape and emerging marketing technologies
Lead media strategy and planning using an omni-channel marketing approach.
Develop content designed to engage and inspire consumers to take action.
Lead continuous A/B testing and predictive marketing techniques to drive consumer conversion.
Collaborate closely with agency partners and internal teams to deliver the appropriate content at the proper time to maximize conversions.
Lead cross- functional teams and collaborate closely with internal and external partners, including agencies.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
WORK SCHEDULE / HOURS
Requires up to 25% of time domestic travel