The Senior Consultant, Marketing Strategy and Analytics position sits in brand marketing analytics team. The position is expected to bring scientific rigor and strategic thinking to marketing, fostering a test-and-learn approach, with the end goal of maximizing the effectiveness and efficiency of KP brand advertising and brand preference building efforts. The ideal candidate will have extensive experience in marketing performance measurement, budgeting & media analytics.
Active participation in a range of market strategy projects essential to KP's membership and margin goals. Market Strategy & Analysis Consultants provide analytical/strategic-thinking and leadership skills that enable project teams to: 1) isolate business issues; 2) design and execute analytics for studying business issues (market research, scenario planning, forecasting, market share, profitability, etc); 3) bring technical/content expertise (competitive intelligence, utilization, financial analysis, deep data analysis & programming); 4) vet findings and make formal recommendations to senior levels of KP leadership; 5) create documents (strategic segment plans, utilization reports) that inform critical strategic issues.
Leads 1-2 major market strategy teams concurrently.
Proactively identifies key business line issues.
Manages multiple complex market strategy/business line issues.
Establishes accountabilities within business line strategy groups and facilitates decision making.
Leads development of recommendations that determine course of further work and/or organizational change for marketing strategy.
Serves as subject matter/technical expert to Analysts and Market Strategy & Analysis Consultants.
Bachelor's degree in related field, OR four (4) years of experience in a directly related field.
High School Diploma or General Education Development (GED) required.
License, Certification, Registration
Thorough knowledge of policies, practices and systems.
Regularly contributes to the development of new concepts, techniques, and standards.
Considered functional expert in field within KP.
Frequently contributes to the development of new theories and methods.
Employs expertise as a generalist or specialist
Highly skilled in MS Excel, Access and other databases. Must know how to manipulate databases such as MS Excel and/or Access, as well as manipulating reports and generating reports.
Must be able to work in a Labor/Management Partnership environment.
Minimum eight (8) years of related experience.
Master's degree in business, public health or related preferred.
Primary Location: California,Burbank,Marketing Sales Service and Admin 3100 Thornton Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri, Working Hours Start: 9:00 AM Working Hours End: 5:30 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Sales and Marketing Department: Direct Marketing Travel: Yes, 5 % of the Time Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.
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