Sr Brand Strategist

Amazon.Com, Inc. Seattle , WA 98113

Posted 3 months ago

Are you passionate about creating and building a unified brand strategy and are driven by customer-obsessed storytelling? The Senior Brand Strategist will be responsible for product naming, brand positioning and developing complex messaging frameworks in the consumer payments space. This person will have a proven track record of deeply understanding customers and translating that knowledge into actionable results. This role will require bringing together right- and left-brain acumen to uncover insights and creative inspiration to identify new perspectives within the consumer payments space. This person will be passionately customer-centric and have a deep portfolio that demonstrates a track record of bringing strategic thinking and focus to marketing, advertising, and customer acquisition objectives. We are seeking someone who will empathetically obsess over our customer and their journey on and off Amazon.

The ideal candidate is passionate about creating purpose-driven brands. As a Senior Brand Strategist for Amazon Payment Acceptance & Experience, you will be responsible for crafting the brand promise, positioning and messaging for payments across the WW Payments portfolio. You will have the opportunity to create and define a new brand pillar for Amazon, work with teams in established markets as well as emerging geographies.

This role resides on the Marketing team of Amazon Payment Acceptance & Experience, part of the Consumer Payments organization. You will bring prior experience creating new brands and/or rationalizing existing brand portfolios. You have experience leveraging consumer insights to discern a brand's sweet spot the intersection of customer desire with the company's unique strengths. We are obsessed with understanding the needs of our customer throughout their entire journey and are on a mission to elevate their end-to-end payments experience. The cross-portfolio scope of this endeavor requires that you show up as a discipline expert, with an innate ability to earn trust of key stakeholders,

In this role, you will enjoy collaborating with global marketing, product management, UX, and design teams across multiple organizations. You will frequently author strategy documents which you will deliver to the most senior leaders of the company. A passion for thinking big and beyond traditional brand constraints will enable you to thrive in our culture of invention.

You are the ideal candidate if:

  • You have led and developed naming, positioning and brand strategy for a global brand or product portfolio (Not including outsourcing to agencies; we need a leader and a doer).

  • You are a talented storyteller, and with a proven track record for creating compelling brand architecture (purpose, promise, pillars, voice) fosters and reinforces customers' deep emotional connection to the brand.

  • Your creative thinking starts with the customer and works backwards.

  • You are able to extract informative data from market research and consumer insights to guide positioning and messaging recommendations.

  • You have superior narrative writing skills, are naturally talented in developing communications frameworks, and are able to clearly articulate multi-dimensional thinking in narrative format as you solve problems.

  • You understand how to achieve brand consistency in worldwide, multi-channel communications.

  • Communicating with senior leaders is comfortable and natural for you, whether in written or verbal form.

  • You are a self-starter, and can juggle multiple priorities and make things happen in a fast-paced, dynamic, and often ambiguous environment.

  • You thrive on receipt of constructive feedback, using it as motivation to rethink your approach.

  • You possess the confidence to defend your creative ideas, as well as poke holes in them.

  • You can easily shift from thinking big to rolling up your sleeves to execute smaller tasks.

Key Responsibilities include:

Spearhead the creation of new positioning and brand architecture for WW Payments

Prepare customer facing messaging to marketing channel owners

Build messaging frameworks for Amazon partner teams as well as key product tiers

Create messaging strategy for key target segments

Lead the development of brand voice and personality, partnering with UX team

Understand local needs and adaptations to messaging required for international territories

Serve as business owner for all brand research and tracking studies partnering with Market Research and UX

Drive brand consistency across marketing assets worldwide including with partner teams

Measure key KPIs to increase familiarity for the Amazon Music brand; create right leading indicators to achieve the above in collaboration with Partner teams

Regularly audit competitive strategic analysis, customer/target audience segmentation, and consumer insight development

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Brand Strategist Retail Stores


Posted 3 weeks ago

VIEW JOBS 2/6/2020 12:00:00 AM 2020-05-06T00:00 CallisonRTKL seeks a talented Brand Strategist with experience working with creatives in a fast-paced environment. You will be part of a small yet dynamic team of cross-functional specialists who work closely with architects and interiors across sectors from retail and commercial. Our clients include fortune 500 companies to one-off specialty retailers. This is a tremendous career opportunity for someone who is passionate about all aspects of brand strategy, branding, and its translation into a physical space. At CallisonRTKL, you will be a critical member of a network of design professionals who value collaboration, fresh insight and bold talent. You will also be part of a sought-after corporate culture that supports dynamic career advancement and prizes work/life balance. Responsibilities * Develops storylines/storyboards from concepts * Works directly with, and taking lead from, a senior brand strategist on projects * Works independently with design teams * Co-creates a design vision for world-class projects * Anticipates future trends by using forward thinking to position/re-position brands * Researches and analyzes current market trends and data * Strategizes to appeal to target audience and market demographics * Provides brand strategy guidance to junior staff Requirements * Bachelor's degree in Business, Marketing, Communications, Branding or related field * 4+ years of brand strategy experience * Experience working with creatives preferred * Experience with Adobe Creative Suite preferred * Concrete knowledge of fundamental concepts and elements relating to brand strategy, brand positioning, and branding * Basic business context research, competitive analysis, brand audit and research * Excellent writing and communication skills * Ability to work under pressure, with tight deadlines and with sense of urgency * Ability to prioritize and concurrently service multiple projects * Interacts well with other disciplines and clients in a manner that builds productive relationships Rtkl Seattle WA

Sr Brand Strategist

Amazon.Com, Inc.