Sr. Brand Manager, Multicultural Marketing

Rodan & Fields, LLC San Francisco , CA 94118

Posted 4 weeks ago

The Opportunity


  • Fields is seeking a Senior Brand Manager to oversee Rodan

  • Fields multicultural marketing initiatives across its skincare franchises. This person will drive awareness and marketing of the Rodan

  • Fields products among diverse and multicultural audiences, working at the strategic level (helping to generate and deliver bold and innovative ideas) and at the tactical level (managing programs and campaigns). The ideal candidate must also have proven analytical skills and experience building community and driving programs that result in revenue. Candidate must be able to collaborate to develop best-in-class marketing content and collateral, create targeted messaging/marketing campaigns and building communities to support the business. He/She should thrive in a fast-paced environment, be self-motivated, collaborative, flexible, and detail-oriented to manage complex projects. This is a high growth full-time position that offers a lot of opportunity for a resourceful, motivated individual.

Key Areas of Responsibility

  • Brand planning and strategy that will enable reach and action among diverse/multicultural target audiences

  • Responsible for brand forecast, performance analysis, budgeting and profitability goals

  • Develop annual brand plan and 3-year calendar

  • Collaborate with Insights team to conduct market research and data analysis to identify insights, needs and opportunities

  • Working closely with our consultants and field sales team, develop concepts, including selling hooks, core marketing assets and content with a heavy focus on the value proposition and use cases, for our independent salesforce to use with multiple diverse and multicultural target audiences

  • Be the point lead for the multicultural marketing training curriculum at our annual convention in September

  • Track key metrics and KPIs and insuring all established goals, objectives and deliverables are met

  • Travel as necessary to execute marketing initiatives

  • Take projects through the Commercial Calendar Stage Gate process to ensure cross functional alignment

  • Oversee development in partnership with cross-functional teams, including creative, brand marketing, digital & social, field sales, L&D, events, and product development

  • Develop go-to-market launch plans and oversee execution including testing and scaling new activities and strategies to reach multicultural and diverse audiences

  • Ongoing business management

  • Track brand performance and develop insight-based recommendations for action

  • Develop and implement marketing programs to drive the business

  • Working with our L&D team, Communications and HR teams to lay the groundwork for inclusion (how do we talk differently than we do today and show our consultants and customers in a way that is not only more diverse, but more inclusive)


  • A minimum of 8 years in brand or marketing management, with specific experience marketing to diverse and multicultural audiences

  • Demonstrated ability to create innovative and targeted marketing programs that generate results

  • Accomplished range of skills from high level strategic thinking to creative and detailed execution, with focus on digital tactics

  • Bachelor's Degree in Marketing or related field, MBA preferred

  • Solid analytical and critical thinking skills with proven expertise in problem solving

  • Strong presentation skills and command of an audience

  • A strong understanding of the product life cycle and promotional process

  • A demonstrated passion for skincare

  • The ability to effectively partner and motivate across functions and with outside agencies

  • Excellent judgment in representing the Company to customers and consultants

  • A proven track record of working collaboratively and being accountable

  • Outstanding oral and written communication skills

  • Exceptional organizational skills and a great attention to detail

  • Self-starter, ability to thrive in a fast paced, start-up environment

The Company

Looking for a job? Dream big. We did. Dr. Katie Rodan and Dr. Kathy Fields met at Stanford University during their dermatology residency bonding over their personal struggles with acne and an understanding of how skin issues impact self-esteem and self-confidence. They combined their personal connection and professional expertise into a shared mission: to provide everyone with life-changing skincareTM that deliver real results!

Today, Rodan

  • Fields has grown from its humble beginnings in Dr. Katie Rodan's kitchen to the #1 skincare brand in the U.S. in 2016.* We combine our innovative products with a high-tech, high-touch approach, and as a result, more than a million customers have experienced the benefits of Rodan

  • Fields.

We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! If you are looking for a life-changing career opportunity, we've got your prescription. Here's what we offer and what we're looking for:

Be Impactful. As a Rodan

  • Fields corporate employee, you will have the chance to make an impact every day! You'll become part of a positive, passionate movement that celebrates greatness and encourages employees to be catalysts for change. We provide a creative, vibrant workplace outfitted with all of the technology, tools and training you'll need to learn, grow and thrive!

Be Inspired. We do more than create life-changing skincare we create life-changing impact in our communities through our non-profit, Prescription for Change, the heart of Rodan

  • Fields. By funding empowerment programs for students, we teach them how to use their skills to make life-changing differences in their lives and the lives of others.

Be Rewarded. Are you looking for a career that allows you to contribute your talents in a way that can truly make a difference in people's lives? Join us and share your talents as we develop innovative solutions for your skin and empower entrepreneurs. In addition to working arm-in-arm with industry leaders, employees at Rodan

  • Fields enjoy rich benefits including competitive total rewards packages, a company-wide, long-term incentive plan, health benefits, annual 401(k) employer match, wellness reimbursement program, paid parental leave, education reimbursement and so much more.

At Rodan

  • Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions.

If you're ready to dream big, apply here!

  • Source Euromonitor International Limited; retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 28, 2017.
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Brand Marketing Manager


Posted 7 days ago

VIEW JOBS 4/11/2019 12:00:00 AM 2019-07-10T00:00 What We're Looking for: The Brand Marketing Manager is responsible for driving the growth of multiple partner programs. Reporting to the Director of Brand Marketing (or VP), this role maintains responsibility in the development and oversees the execution of the overall marketing strategy. As the key program owner in brand marketing, the Brand Marketing Manager will serve as the primary marketing contact with our school partners and work directly with internal program operations in pushing strategic initiatives to meet program goals. Summary / Objective: * Develop and oversee the execution of the overall marketing strategy for multiple partner programs. Includes communicating strategy widely to key marketing stakeholders, ensuring benchmarks and goals are being met, and proactively reporting results to Brand Marketing Directors and VPs. * Oversee all funnel conversion activities, paid and organic. Work closely with direct reports to uncover opportunities and introduce new initiatives in support of conversion. * Effectively build and manage relationships with marketing contacts, as well as other key stakeholders, at our partner universities to ensure marketing strategy is communicated and secure necessary asset approvals. * Directly manage Brand Marketing Coordinators with responsibility to drive their performance to hit established goals and support their professional development. * Work directly with Program Operations and GMs on all school-facing priorities to drive program growth. Includes developing annual business plans, providing internal updates, and supporting reporting needs. Things That Must Be in Your Background: * 3-5 years as a Marketing Coordinator or similar job function * Bachelor's degree required, major in marketing preferred Other Attributes That Will Help You in This Role and at 2U: * Demonstrated experience in driving strategy * Strong background in project management * Must be highly organized and have great attention to detail * Expert knowledge of Microsoft Office * Experience with Salesforce, Google Analytics and Tableau is a plus * Solid verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams * Ability to maintain a fun, casual, professional and productive team atmosphere * Ability to work with a diverse team in a fast-paced environment * Enthusiasm and the ability to thrive in an atmosphere of constant change About 2U Inc. (NASDAQ: TWOU) We believe there should be no back row in higher education. For more than a decade, 2U, Inc., a global leader in education technology, has been improving lives by powering the world's best digital education. As a trusted partner and brand steward of great universities, we build, deliver, and support online graduate programs and certificates for working adults. Our industry-leading short courses, offered by GetSmarter®, are designed to equip lifelong learners with in-demand career skills. To learn more about 2U and No Back Row®, visit 2U Diversity and Inclusion Statement At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. Why It's Great to Work at 2U 2U offers a high-energy work environment that's both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer. Benefits 2U offers a comprehensive benefits package: * Medical, dental, and vision coverage * Life insurance, disability and 401(k) * Unlimited snacks and drinks * Tuition reimbursement program * Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days * Additional time off benefits include: * time off to volunteer for non-profit organizations * parental leave after 9 months of employment * holidays that include a winter break from Christmas through New Year and more! Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal. 2U will consider qualified job applicants with criminal histories in a manner consistent with applicable law, including Los Angeles' Fair Chance Ordinance. 2U San Francisco CA

Sr. Brand Manager, Multicultural Marketing

Rodan & Fields, LLC