Sr. Brand Manager

Summary

About Metagenics

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It's why, when we defined Metagenics' Mission, Values, and Vision, we started with our company's own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics' team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First

We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

The Sr. Brand Manager is responsible for developing and driving execution of annual plans that drive profitable growth of assigned portfolio. You'll lead short and long-term strategy, develop best-in-class consumer & HCP centric marketing strategies, and ensure delivery of annual financial targets. You will oversee the day-to-day business while coaching and developing a Brand Manager.

Responsibilities

Key Requirements:

Marketing Strategy:

• Build annual strategies and plans to meet growth objectives for the assigned portfolio

• Lead the development, coordination, and implementation of marketing tactics and activations using both above and below the line marketing, from briefing through measurement

• Define go-to-market strategies for new products, developing marketing and promotional programs to drive demand

• Develop and recommend investment priorities against growth objectives

• Collaborate with commercial team and agency partners to deliver marketing budgets and ROI

• Own portfolio P&L - assess performance, propose action to capitalize on opportunities, and lead corrective action to mitigate risk

Category and Portfolio Management:

• Drive Strategic Portfolio Management that strengthens base business through package, product, and/or claims updates

• Manage the day-to-day needs of the portfolio

• Collaborate with regional and global Marketing partners to uncover innovation opportunities

Intelligence and Insights:

• Track & report on business results and key drivers of performance

• Develop deep understanding of consumers, customers, competitors, portfolio, and channels to inform marketing strategies

• Monitor market trends & competitive activity and recommend actions as necessary to ensure achievement of revenue & commercial goals

• Partner with Consumer Insights team and leverage suite of resources to mine data and convert findings into actionable insights

Leadership:

• Develop marketing personnel through coaching, appropriate supervision, and feedback

• Inspire and lead a team of cross-functional partners to deliver brand and financial commitments

Key Competencies:

• Enjoy building loved brands

• Are passionate about helping people live happier and healthier lives

• Embrace change and are eager to drive value & impact

• Are highly analytical and strategic

• Are quick on your feet - when problems arise, you reliably produce responses and solutions

Basic Requirements:

• Bachelor's Degree required, MBA Preferred

• 8+ years of relevant experience

• General manager mindset

• Strong strategic skills - use critical and innovative thinking to solve complex challenges to achieve business objectives

• Sharp analytical skills - can sort through a variety of data and translate findings into insights

• Demonstrated financial acumen in making effective business decisions

• Excellent communication and presentation skills

• Ability to work effectively with all members of the organization, from individual contributors to top executives

• Able to influence, engage with different stakeholders, and bring people along in the journey

• Desire to work in a fast-paced, entrepreneurial environment

• Travel up to 10% based upon business needs

Compensation:

The current range for this role based out of Aliso Viejo, CA is $137,880/yr. - $164,790/yr.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health and Wellness:

• Medical, dental, vision

• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan

• STD, LTD, Basic Life AD&D coverage

• 401k + employer matching

• Free mental health resources through way

Forward

• Vacation and Sick Time

• 2 Volunteer Days off per year

• Emergency evacuation time off

• 11 paid company holidays

• 1 Floating holiday to celebrate your birthday or important religious/holiday to you

• Quarterly product allowance to use towards your favorite Metagenics products!

• Product discount

• Peer to peer recognition programs & more!

A minimum of two workdays per week are to be conducted at the Aliso Viejo Office (25 Enterprise, Aliso Viejo, CA). The remaining workdays may be conducted from a remote location.

Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join-our-movement

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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