Sr. Associate, Paid Media Manager

Sr. Associate, Paid Media Manager

Country: United States of America

Key organizational responsibilities include:

• Developing, executing, and optimizing cutting-edge paid media campaigns from conception to launch including campaign tracking/tagging verification, and QA

• Working cross-departmentally to align campaign strategies and goals across the organization

• Collaborate with analytics stakeholders in order to provide ongoing actionable insights into campaign performance

• Manage day to day hands on keyboard management of Google Adwords and Meta Business Manager paid media platforms

• Design and implement strategic test and learn agenda to drive campaign optimization ensuring effectiveness against performance goals

• Defining, measuring, and evaluating relevant paid media KPIs

• Overseeing and managing the overall budget for paid media and driving towards optimal efficiency

• Overseeing aggregator partnership relationship and influencing partners on potential media improvement opportunities

• Maintaining knowledge of industry best practices and new technologies

• Lead the continuous enhancement of all Santander Bank NA paid media and aggregator relationships properties

• Lead the continuous enhancement of all Santander Bank NA consumer facing paid media properties

• Analyzes marketplace trends and customer data to identify opportunities for growth, defines targeted customer segments and associated messaging, optimization of media and mix for optimal performance and conversion

• Establishes, implements and ensures that bank is armed with relevant media venues, tools, aggregator partnerships, etc to support in achieving our growth targets. Ensures alignment to our branding standards throughout product lines, promotional materials and events

• Work with cross-functional partners in Marketing, data and IT to define an acquisition strategy that reflects evolving consumer behavior and leverages data, business analytics, and digital technologies including social media and mobile platforms

• Maintains current knowledge of marketing techniques of competitors.

• Manages the implementation of customer acquisition campaigns and brand campaigns via all media channels (Broadcast, Digital, Social, print, OOH, etc.)

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

• Bachelor's Degree or equivalent work experience

Work Experience:

• 7 -10 years in digital marketing
• 5+ years managing media strategies

Skills and Abilities:

• Ability to foster a positive and motivating work environment, encouraging feedback and innovation.

• Strong analytical, prioritizing, interpersonal, problem-solving, and presentation skills.

• Ability to work with and influence senior management.

• Ability to develop and execute effective paid media campaigns.

• Comfortable in a highly collaborative environment, with the ability to work within a team and in a matrixed environment.

• Ability to regularly evaluate workload and prioritize projects.

Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking.

Employer Rights: Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

For NYC Job Applicants: The base annual salary range for this position is $94,021-$150,000. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.