Sr Associate, Marketing Analytics

Date Posted:

2024-04-04

Country:

United States of America

Location:

OT999: 1CP - Farmington, CT One Carrier Place, Farmington, CT, 06032 USA

Role Overview:

The Digital Marketing Analytics is a global remote function and is as part of the WHQ Digital Marketing Center of Excellence is responsible for analyzing and visualizing digital marketing data for a variety of audiences to enable actionable insights. "Connect the dots" between digital marketing campaign data and actual sales performance.

On a typical day you will:

• Act as main POC for PowerBI tool; including weekly meetings with development team to monitor additional enhancements, file uploads, integrations, bugs, etc

• Develop/Automate product campaign reporting

• Develop/Automate lead & opportunity reporting (weekly, monthly, etc) for senior management, operating units, DM team

• Maintain accuracy of reporting thru any manual connections necessary (example: vlookup disassociated records, etc)

• Support MarTech team in pulling email lists from Dynamics CRM; utilize required templates & scrub lists as necessary

• Support DM team in campaign mapping

• Develop/Automate QA process for data cleanliness, accuracy, breakage, etc.

• Report out campaign metrics against ROI (wins #/$), PowerBI tool usage, list accuracy and customer engagement

What You Will Need to be Successful:

• 3-5 years of experience working in digital marketing, reporting and analytics or research

• Deep understanding of data analytics and how to best visualize digital marketing results for multiple internal stakeholders in a clean, organized and sufficient way

• Proficiency in Microsoft Excel and PowerBi

• Knowledge and experience in CRM platforms (Microsoft Dynamics) and Marketing Automation Platform (Hubspot) a plus

• Attention to detail and ability to manage multiple projects simultaneously

• Ability to work independently and in a global team environment

The salary range for this role is $65,000 - $85,000. We may ultimately pay more or less than the posted range, and the range may change in the future. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.

Otis currently provides our colleagues with the following benefits:

• 401(k) plan that includes generous company match and a separate automatic retirement contribution

• Comprehensive medical, prescription drug, dental and vision coverage for colleagues and their eligible dependents, beginning on their first day of employment

• Three weeks paid vacation and paid company holidays

• Paid sick leave - Employee assistance and wellness incentive programs

• Life insurance and disability coverage

• Voluntary benefits, such as legal, pet, home, and auto insurance

• Birth/adoption and parental leave benefits

• Adoption assistance

• Tuition reimbursement program

• Peer recognition and service anniversary awards, as well as spot performance bonus opportunities

Apply today to join us and build what's next!

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.

Otis is the world's leading elevator and escalator manufacturing, installation, and service company. We move 2 billion people every day and maintain approximately 2.2 million customer units worldwide, the industry's largest Service portfolio.

You may recognize our products in some of the world's most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 69,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You'll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you'll gain working alongside the best and brightest, keep us connected and on the cutting edge.

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.

Today, our focus more than ever is on people. As a global, people-powered company, we put people - passengers, customers, and colleagues - at the center of everything we do. We are guided by our values that we call our Three Absolutes - prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.

Become a part of the Otis team and help us #Buildwhatsnext!

Otis is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at careers@otis.com.

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