Sr. Associate Director, Digital Marketing And Marketing Analytics, Marketing And Communications, Wharton School

University Of Pennsylvania Philadelphia , PA 19107

Posted 2 months ago

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title

Sr. Associate Director, Digital Marketing and Marketing Analytics, Marketing and Communications, Wharton School

Job Profile Title

Associate Director E

Job Description Summary

Responsible for the successful marketing and support of content and reputational programming offerings at Wharton, with a primary focus on supporting UPenn's largest website "Knowledge at Wharton", which is maintained by the Wharton Marketing and Communications. Oversee inbound marketing, SEO, analytics, and email technologies for assigned programs, as well as formatting and distributing the Knowledge at Wharton newsletter and related content vehicles.

Job Description

As a member of the Wharton Marketing and Communications team, and reporting to the Sr. Director of Marketing Strategy and Operations, responsible for the successful marketing and support of content and reputational programming offerings at Wharton, with a primary focus on supporting the University of Pennsylvania's largest website "Knowledge at Wharton", which is maintained by the Wharton Marketing and Communications team. Oversee inbound marketing, SEO, analytics, and email technologies for assigned programs, as well as formatting and distributing the Knowledge at Wharton newsletter and related content vehicles.

Through the utilization of Wharton's GA360/Pardot/Salesforce stack, interpret and visualize data to provide insights and executive-level dashboards across a variety of KPIs. Understand and optimizing web traffic; determine Knowledge at Wharton and other web vehicles can be utilized to drive and track web traffic to expand the revenue and reputation of the Wharton School.

Responsible for growing engagement across programs using inbound strategies and campaigns that drive site traffic through SEO, email marketing, landing pages, and other techniques. Optimize email marketing for Knowledge at Wharton and work closely with the Marketing and Communications team, particularly the content production, social media, and marketing technology groups. Coordinate assets, deliver emails, enhance social engagement, and ensure that best practices are being followed in order to adequately track results after implementation.

Responsible for developing and maintaining an ongoing understanding of the Knowledge at Wharton goals, objectives, pain points, intricacies, target audiences, seasonal trends, and business processes; communicate and/or educate the Marketing and Communications team as appropriate.

Develop a strong working relationship with the Sr. Editorial Director, Knowledge at Wharton, Marketing and Communications team members, and business partners across the school and university. Serve as a knowledgeable and reliable strategic partner who provides vital and valued expertise in support of program

You will be a part of and supported by, Wharton's Marketing Operations team.

About Knowledge@Wharton:

The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the School's online business analysis journal. Launched in 1999, the site offers 3 million

  • users worldwide free access to articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends; interviews with book authors from Wharton School Press; a searchable database of more than 10,000 articles; and a weekly newsletter that delivers insights directly to subscribers (currently 100K+).


Bachelor's degree and 7-10 years experience in a related field.

Digital Marketing

  • Ability to build automated campaigns, create email segments, A/B testing, lead identification, etc.

  • Ability to recommend marketing investments

  • Ability to plan and direct marketing campaigns as they relate to driving KatW traffic

  • Knowledge of content marketing best practices

  • Understand and be able to recommend SEO enhancements to content editors.

  • Work with various content formats such as blogs, videos, audio podcasts, etc.

  • Develop device experiments and conversion tests

Marketing Automation/CRM

  • Experience with marketing automation tools such as Pardot(preferred), Hubspot, Marketo, etc.

  • Ability to build automated campaigns, create email segments, A/B testing, lead identification, etc.

  • Ability to identify KPIs and other metric-based evaluative measures appropriate to a given initiative.

  • Strong knowledge of CRM concepts and experience working with Salesforce (preferred), MS Dynamics, SugarCRM, etc.


  • Comfortable using Google Analytics to read data and familiarity with strategies and tactics necessary to identify, collect, and analyze meaningful data for a given project.

  • Familiarity with dashboard-creation tools, such as Google Data Studio (preferred), tableau, PowerBI, etc.

  • Ability to discern insights from analytics tools and present them to an executive audience in a way that distills the most important insights, along with potential actions that can be taken based on those insights.

  • Ability to identify KPIs and other metric-based evaluative measures appropriate to a given initiative.


  • Experience working in a WordPress environment, with the ability to use WordPress CMS to create new pages, recommend new modules, and Q/A new pages.

  • Experience with website management and monetization strategies.

  • Experience with email marketing and email creation via platforms and HTML.

Soft Skills

  • Ability to work across diverse groups, including senior administrators and senior leadership

  • Ability to present to senior administrators and senior leadership

  • Strong verbal and written communication skills

  • Ability to maintain confidentiality

  • Comfortably manage projects from inception to completion.

  • Ability to occasionally work non standard hours, including weekends

  • Ability to travel domestically and internationally

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Wharton School

Pay Range

$74,476.00 - $117,086.00

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements

Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.

  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.

  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

To learn more, please visit:

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Sr. Associate Director, Digital Marketing And Marketing Analytics, Marketing And Communications, Wharton School

University Of Pennsylvania