Mondelez International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, bel
Vita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000 colleagues around the world are key to the success of our business. Great people and great brands. That's who we are.
Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.
In Marketing, you'll be the ones who first capture our consumers' imaginations, giving them a tantalizing taste of our brands. You'll work to help our brands stay relevant to consumers by developing and activating brand plans that capture their imagination, passion and loyalty.
The Sr ABM will be responsible for supporting the development & execution of the Seasonal brands plans to achieve the short & long-term growth for assigned Seasons & Brands. This is accomplished through consumer and market data analysis that support the development, recommendation, and planning for implementation of strategies, communication planning and activation programs to support business objectives across brands.
New Product launches
Own & support the comprehensive, multi-year strategic growth plan for Sour Patch Kids, Swedish Fish & Oreo & Toblerone chocolate, including brand architecture, brand foundations and demand spaces, as well as brand creative campaign optimization and playbook
In conjunction with the Sr. Brand Manager, lead building the annual business plan with input into growth targets (e.g. building block, risks & opportunities, etc.)
Partner with the Sr. Brand Manager to develop and execute integrated communication and media plans
Maximizing Media ROI, working with the Brand teams leads and Agency; followed by ongoing troubleshooting, maintenance and updates, working with creative, social and digital agencies.
Partner with Consumer Insights to support the business in superior consumer understanding in developing key consumer insights that will lead to strategy development. Conduct market research (both qualitative and quantitative)
Working with internal and external partners like sales and Nielsen to identify brand and category trends to inform brand health and business strategy.
Brief and support national shopper marketing programs, including strategic briefing and creative oversight.
Control the Brand Budget and provide input to the Category team on in-year adjustments
Responsible for innovating for assigned Seasons, from idea to the execution. Support the development and execution of strategies related to new product launches within the brand portfolio.
Collaborating with the Cross-functional teams (Category brand teams, Sales Planning and Shopper Marketing and Merchandising Solutions) to ensure brand programs address customer and shopper opportunities
Partnering with integrated supply chain, Research & Development & Quality, as well as consumer response to ensure consistent product quality working with to ensure ongoing quality product delivery.
Partner with the Licensing team & Agency to evaluate and provide strategic recommendations for inbound & outbound licensing opportunities to support programs.
Bachelor'sDegree is required; Master's degree preferred
Minimumof 3-5 years' work experience;
Brandmarketing experience required; Seasonal experience preferred
Nielsen/Analyticalexperience an asset
Strongskills with Power-point and Excel programs.
Strongstrategic thinking and problem- solving capabilities
Abilityto thrive in and handle ambiguity & fast paced environment
Proactiveself-starter who can work independently
Analyticand creative thinking skills
Strongbusiness acumen and marketing capabilities
Strongcross functional partnership skills
Demonstratedtrack record of sales/marketing/commercialization execution.
Mondelz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.
Mondelez International, Inc.