Sr. Analytics And Web Optimization Analyst

Metlife, Inc. Warwick , RI 02886

Posted 6 months ago

Job Location: United States : Rhode Island : Warwick

Role Value Proposition:

The mission of this exciting Analytics & Web Optimization role is to continuously analyze real-time data across our consumer and agent portals to find actionable insights that move our business forward. You will spend your time seeking out new optimization opportunities by leveraging the digital analytics tools available within the portals. The ideal candidate is self-driven, highly collaborative and brings a passion for learning, testing and driving data-informed decision making that shapes a holistic view of our business with consideration for all aspects of the customer experience.

Key Responsibilities:

  • Drive and evolve site best practices through competitive bench-marking, customer insights, A/B testing, site personalization, feedback from cross-functional partners and site feature/functionality enhancements

  • Works with business to identify ways to improve execution and achieve strategy through the use of analytics and conversion rate optimization (CRO) methodologies

  • Develop and communicate actionable digital insights to enhance the customer experience and improve sales, conversions, and service

  • Create and execute multivariate or a/b/c tests that drive fundamental improvements to the website experience and performance

  • Develop advanced tagging strategies for measuring attribution and capturing multi-channel campaign performance across all digital and offline channels

  • Serve as the subject matter expert on web analytics and stay on top of industry best practices

  • Empower our employees to be more data-driven by collaborating with team members on web analytics and conversion rate optimization opportunities

  • Collaborate with enterprise analytics teams on implementation requirements, dashboard creation, reporting and analysis

  • Regular interval reporting on site performance

Essential Business Experience and

Technical Skills:
  • Expert level knowledge of Google and Adobe Analytics with strong understanding of Adobe Tag Manager and the tight integration between the two tools

  • Deep experience conducting A/B and multivariate tests with a focus on conversion rate and UX improvements

  • Strong understanding of analytics tagging specs and requirements with the ability to effectively communicate technical details to web development partners

  • Experience developing and presenting enterprise level digital analytics, web optimization and digital marketing reporting

  • Bachelor's degree in Marketing, Statistics, Computer Science or related field is preferred

  • 3-5 years of web analytics, CRO and/or A/B test analysis experience

  • Expertise in web analytics tools (Google Analytics, Adobe Analytics, Coremetrics or similar)

  • Experience with testing/optimization/personalization platforms (Adobe)

  • Experience with Adobe Tag Manager System (TMS)

  • HTML/CSS experience in designing web pages

  • Large scale site optimization projects exposure is a plus

  • Highly motivated/self-starter with a sense of ownership, strong collaboration, willingness to learn, high degree of curiosity and desire to succeed

  • Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision

Business Category

Property & Casualty

Number of Openings

At MetLife, we're leading the global transformation of an industry we've long defined. United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers."

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 108890

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Sr. Analytics And Web Optimization Analyst

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