Sr. Analyst, SEM

Williams-Sonoma, Inc. San Francisco , CA 94118

Posted 4 months ago

Requisition Number: SS-15572

Area of Interest: Marketing

Organization: Corporate

Brand/Division: Shared Services

Position Type: Full-time

JOB DESCRIPTION

About the Team

You will be part of the in-house Paid Search Team directly managing SEM (Search Engine Management) and Product Listing Ad account strategies and executing day to day tactics to increase revenue, site traffic, and conversion and maximize return on ad spend across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio of Brands.

About the Role

In the Sr. Analyst role, you will be responsible for delivering regular reports, analysis and insights to measure and improve marketing program effectiveness. You will manage budgets including revenue and spend forecasts; manage seasonal keyword builds and audits, campaign testing, promotion execution, and daily bid optimization. This role reports to Director or Manager of SEM/PLAs.

You're excited about this opportunity because you will...

  • Plan, manage and execute strategies for Product Listing Ads and Pinterest. This includes understanding of Product Feed Optimization, promotion management, Local Inventory Ads, and campaign management

  • Plan, manage, and execute paid search/ PPC campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding

  • Work on daily campaign bid management with detailed attention to ROI and budget across both Paid Search and PLAs

  • Keyword analysis -- build seasonal keyword lists, analyze search volume, and make recommendations to eMarketing team

  • Write paid search copy, ensuring Brand guidelines are met, for new ads and continually test and optimize existing ads

  • Make recommendations and execute promotional support

  • Deliver weekly and monthly search performance reports to eMarketing team and Brand partners

  • Support eMarketing team with ad hoc reporting

  • Collaborate with Search Engines to optimize SEM performance and stay educated on new opportunities

  • Test betas related to SEM and report on results to eMarketing team

  • Stay educated on SEM bidding technology changes

  • Stay apprised and educated in SEM industry trends

  • Support eMarketing team with monthly accrual and invoices processing

  • Participate in weekly meetings with eMarketing team to review SEM performance and priorities

Why you will love working at Williams-Sonoma, Inc.

  • We're a successful, fast-growing company with an entrepreneurial vibe

  • A technologically and data-driven business

  • Competitive salaries and comprehensive health benefits

  • We're at the forefront of tech and retail, redefining technology for the next generation

  • We're passionate about our internal and external clients and live/breathe the client experience

  • We get to be creative on a daily basis

  • A smart, experienced leadership team that wants to do it right and is open to new ideas

  • We believe in autonomy and reward taking initiative

  • We have fun!

REQUIREMENTS AND QUALIFICATIONS

We're excited about you because you have...

  • A BS/BA

  • 2-3 years minimum experience in online marketing with a focus on PLA and SEM campaign management, or equivalent experience

  • Confidence with analyzing large data sets and making recommendations/developing and executing strategies from findings working closely with team

  • High attention to detail, deadline-oriented, and strong organizational skills

  • Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization

  • Knowledge of a site analytics tool a plus

  • Entrepreneurial spirit and ability to work in a fast-paced environment, and ability to work well with a team

Technical Competencies required:

  • Strong MS Excel skills

  • Google AdWords professional (GAP) and other SEM platforms certified a plus

  • PLA and SEM bid management platform experience a plus

  • Knowledge of SQL a plus

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and dcor industry. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Benefits:

Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

  • A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels

  • A 401(k) plan and other investment opportunities

  • Paid vacations, holidays and other time-off programs

  • Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program

  • Tax-free commuter benefits

  • A wellness program that supports your physical, financial and emotional health

  • In-person and online learning opportunities through WSI University, LearnIt and AcademyX

  • Cross-brand and cross-function career opportunities

  • Quarterly sample sales

  • A business casual work environment

  • A bike share program

  • Time off to volunteer

  • Matching donations to qualifying nonprofit organizations

  • Company-sponsored walks and runs

  • Healthy, organic options in the cafeteria and an awesome salad bar

  • Discounts on nearby gyms and other local businesses

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

  • LI-JC1

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco

Nearest Secondary Market: Oakland

Job Segment: Advertising, Database, SQL, SEM, Online Marketing, Marketing, Technology


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Sr. Analyst, SEM

Williams-Sonoma, Inc.